# Sleep like a Green Baby Eco Okooko Cradle By PinkVixen | Published 2007-10-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/okooko-eco-friendly-cradle References: [nytimes](http://www.nytimes.com/slideshow/2007/10/25/garden/20071025_CURR_SLIDESHOW_2.html) The [environmentally-friendly cradle bed](https://www.trendhunter.com/trends/ecopeacos-bath-bundle) from New Zealand company Okooko is something out of a children's nursery rhyme. If the famous Rockabye Baby had been sleeping on this $2,500 mattress, his landing might have been a little bit softer. Constructed of eco-friendly materials of natural latex, bamboo and wool, and with a bed frame made of [sustainable wood](https://www.trendhunter.com/trends/castle-home), these could become very popular with the next generation of parents. The store is only three months old, but locations have already expanded from New Zealand to Hong Kong and Philadelphia, with a New York location coming in the spring. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Sleep:** Disruptive innovation opportunity: Develop eco-friendly sleep products for a sustainable and conscious consumer market. - **Nursery Mattresses:** Disruptive innovation opportunity: Create innovative and comfortable mattresses specifically designed for nurseries and young children. - **Sustainable Furniture:** Disruptive innovation opportunity: Design and manufacture sustainable furniture options for eco-conscious parents and consumers. ### Sectors Adopting This - **Eco-friendly Consumer Products:** Disruptive innovation opportunity: Develop a range of eco-friendly consumer products that meet the growing demand for sustainability. - **Children's Furniture:** Disruptive innovation opportunity: Create innovative and environmentally-friendly furniture solutions for children's bedrooms and nurseries. - **Retail Stores:** Disruptive innovation opportunity: Establish a chain of retail stores specializing in eco-friendly and sustainable furniture and home decor. ## Related on Trend Hunter - [Affordable Organic Mattresses](https://www.trendhunter.com/trends/organic-mattress.md) - [Smart Cry-Detecting Baby Cribs](https://www.trendhunter.com/trends/starling-natural-heritage.md) - [Organic Textile-Forward Baby Lines](https://www.trendhunter.com/trends/coyuchi-littles.md) - [Dual-Sided Organic Crib Mattresses](https://www.trendhunter.com/trends/organic-crib-mattress1.md) - [Functional Infant Bedding](https://www.trendhunter.com/trends/mulberry-park-silks.md) - [Kid-Friendly Mattresses](https://www.trendhunter.com/trends/mattress-for-kids.md) - [Modern Nursery Furniture Lines](https://www.trendhunter.com/trends/nursery-furniture.md) - [AI-Powered Baby Bassinets](https://www.trendhunter.com/trends/snoo-smart-sleeper.md) - [Plush Organic Mattresses](https://www.trendhunter.com/trends/the-ultimate-snooze.md)