# Femininized Menswear Fashion The Oki-ni Styled by Ruben Moreira Editorial Stars Joe Brotherton By Meghan Young | Published 2013-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/okini-styled-by-ruben-moreira References: [trendland](http://trendland.com/oki-ni-styled-by-ruben-moreira/) & [oki-ni](http://www.oki-ni.com/styled/styled-ruben-moreira-ss13) There is a [femininity to the menswear](https://www.trendhunter.com/trends/tough-guys-soft-sweaters) looks featured throughout the Oki-ni Styled by Ruben Moreira online editorial that is quite forward-thinking. What arguably started with pink shirts has transitioned into a more comfortable awareness of all sides of masculinity, even the one that is tuned into a effeminate element. From long dresses to [floral prints and floppy hats](https://www.trendhunter.com/trends/femininity-in-bloom), the outfits are great for summer. Starring model Joe Brotherton, the Oki-ni Styled by Ruben Moreira specifically "explores the [wider romantic trends](https://www.trendhunter.com/trends/contemporary-femininity) that have been seen throughout SS13," as written on the Oki-ni website. Full of texture and contrast, the Portuguese stylist creates a youthfulness that many men could benefit from. The set design of the photoshoot was created by Miguel Bento. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Femininized Menswear Fashion:** Disruptive innovation opportunity: Design gender-neutral clothing that appeals to a wider range of consumers. - **Awareness of Masculine Femininity:** Disruptive innovation opportunity: Develop fashion brands that challenge traditional male stereotypes and embrace a more fluid definition of masculinity. - **Romantic Trends in Menswear:** Disruptive innovation opportunity: Create fashion collections that incorporate romantic elements and cater to the growing demand for more expressive men's clothing. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Launch online stores or brick-and-mortar boutiques that focus on selling gender-inclusive menswear. - **Designer Styling Services:** Disruptive innovation opportunity: Provide personalized styling services for men, embracing and promoting their individual sense of style regardless of gender norms. - **Fashion Photography and Set Design:** Disruptive innovation opportunity: Collaborate with diverse stylists and photographers to showcase fashion editorials that challenge traditional notions of masculinity and femininity. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)