# Mood-Boosting Coffee Packaging formascope design's 'OKAY Coffee' Shows the Beverage's Benefits By Laura McQuarrie | Published 2018-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/okay-coffee References: [packagingoftheworld](http://www.packagingoftheworld.com/2018/02/okay-coffee.html) & [formascope.design](https://formascope.design/okay-coffee) Creative agency formascope design created a concept for 'OKAY Coffee' based on the idea that "coffee can change one’s mood from various conditions to a positive state." While many coffee drinkers see the hot beverage as an essential part of their day, these [coffee packaging designs](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee) help to illustrate the way a person can be completely transformed with a boost from this energizing beverage. OKAY Coffee illustrates how different characters like a robot, an alien and a zombie are suddenly able to take on unusual traits by consuming the dark roast [instant coffee product](https://www.trendhunter.com/trends/enlightener-coffee). On each pouch package design, an okay hand signal is prominently featured, representing a gesture that is known to mean either "I'm okay" or "everything is good." Image Credit: formascope design ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mood-boosting Packaging:** Creative packaging design can be used to enhance a product's mood-boosting benefits. - **Personification in Product Packaging:** Using relatable characters in packaging can help consumers identify with the product and its benefits. - **Emotion-based Product Marketing:** Highlighting the emotional benefits of a product can be an effective marketing strategy. ### Where This Applies - **Coffee Packaging:** Coffee brands can leverage creative packaging design to stand out in a crowded market and enhance the perceived mood-boosting benefits of their product. - **Design and Advertising:** Creative agencies can use personification and emotional marketing tactics to develop unique packaging designs that stand out and resonate with consumers. - **Food and Beverage:** The food and beverage industry as a whole can explore innovative packaging and marketing techniques that highlight the emotional benefits of their products and set them apart from competitors. ## Related on Trend Hunter - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Actor-Approved Coffee Companies](https://www.trendhunter.com/trends/happy-coffee.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md)