# Cat Furniture Campaigns This Okawa City Campaign Shows Off Quality Craftsmanship from the Region By Laura McQuarrie | Published 2017-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/okawa-city References: [japantrends](http://www.japantrends.com/crafts-center-okawa-city-southern-japan-creates-miniature-furniture-cats/) & [youtube](https://www.youtube.com/redirect?redir_token=-2GjXMYeontqwf0x8Jr5FCJlTUh8MTUwODYwNDEyMkAxNTA4NTE3NzIy&q=http%3A%2F%2Fwww.okawa-kagu.net%2Fneko%2F&v=zILTkdBQvNY&event=video_description) To show off the high-quality craftsmanship that is celebrated in Okawa in Japan's Fukuoka Prefecture, which is where many furniture manufacturers are located, Okawa City launched a unique campaign centered around cats. To draw the eyes of Internet users to the [finely crafted furniture pieces](https://www.trendhunter.com/trends/wherever-life-goes) that are made in the region, Okawa City had furniture makers from the region put together [small-scale cat furniture pieces](https://www.trendhunter.com/trends/cat-tree-house-2). The campaign shows cats lounging on tiny couches and beds that are built perfectly to-scale. Outside of the video content it created, Okawa City also put together a few special webpages that provide more detail about the [Feline Sofa and Cat Bed](https://www.trendhunter.com/trends/cat-tree-house-1), plus a few production secrets. It also describes that "Okawa furniture will respond to any request and any request." ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Craftsmanship-centered Campaigns:** Marketing campaigns centered around showcasing craftsmanship and high-quality manufacturing. - **Pet Furniture Design:** Designing furniture specifically for pets with a focus on aesthetic and functionality. - **Niche Marketing:** Targeting niche markets, such as pet owners, to showcase the versatility of products or services. ### Where This Applies - **Furniture Manufacturing:** Opportunities for furniture manufacturers to showcase their high-quality craftsmanship and product versatility through niche marketing campaigns. - **Pet Product Manufacturing:** Opportunities for pet product manufacturers to expand their offerings to include high-quality, aesthetically pleasing furniture for pets. - **Marketing and Advertising:** Opportunities for marketing and advertising professionals to explore niches and create unique campaigns centered around craftsmanship and niche market segments. ## Related on Trend Hunter - [Cityscape-Like Cat Furniture](https://www.trendhunter.com/trends/mocats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Cat Cafe Beds](https://www.trendhunter.com/trends/cat-cafe-beds.md) - [Cat-Friendly Seat Concepts](https://www.trendhunter.com/trends/jingcyuan-tang.md) - [Customizable Feline Furniture](https://www.trendhunter.com/trends/meow-modular-cat-furniture.md) - [Cat-Friendly Conceptual Playful Furniture](https://www.trendhunter.com/trends/neko-yama.md) - [Modular Feline-Friendly Furniture](https://www.trendhunter.com/trends/cat-couch-concept.md) - [Cat-Catered Large Japanese Homes](https://www.trendhunter.com/trends/a-cat-tree-house.md) - [Feline-Focused Modern Homes](https://www.trendhunter.com/trends/cat-tree-house-1.md)