# Rugged Land Packaging Okanogan Wilderness Food is Reimagined by Mark Johnson By Jamie Danielle Munro | Published 2014-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/okanogan-wilderness-food References: [packageinspiration](http://www.packageinspiration.com/okanogan-wilderness-food.html/) & [behance.net](https://www.behance.net/thatmarkjohnson) Okanogan Wilderness Food has been reimagined by Mark Johnson, who wanted a packaging design that reflected the [rugged landscape](https://www.trendhunter.com/trends/mountain-dew-2) of the North Cascades. The food is also extremely healthy, so evoking that sense of fitness and outdoor spirit was also a must. According to Package Inspiration, "[Johnson] rebuilt a sturdy, Bauhaus-era typeface and combined it with [vibrant colors](https://www.trendhunter.com/trends/betterforyou-snack-packaging) to reflect the rugged land of the products’ namesake, the quality of the ingredients and the energetic lifestyle of the users." This is certainly seen in the packaging, as mountains form the main backdrop behind this strong typefaced used. The branding also comes in various hues, including red, blue, green and purple. For anyone who loves the outdoors and is looking for a [quick snack](https://www.trendhunter.com/trends/betterforyou-snack) to match this lifestyle, Okanogan Wilderness Food is a great option. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 71% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Rugged Packaging:** Designing packagings that reflects the rugged landscapes is a growing trend in the food industry. - **Healthy Eating:** The demand for extremely healthy food is driving a trend in healthy snacks and meals. - **Outdoor Spirit:** Packagings that evoke the sense of fitness and outdoor spirit are trending in the food industry. ### Industries Being Reshaped - **Health Food Industry:** Health food companies can leverage the trend of rugged packaging to improve the visual appeal of their products. - **Outdoor Gear Industry:** The trend of evoking outdoor spirit in the packaging of food products present an opportunity for outdoor gear companies to collaborate and offer related or bundled products. - **Gourmet Snack Industry:** The trend for healthy snacks in rugged packaging cater to an ever-growing consumer base of active and health-conscious individuals that are willing to pay a premium for gourmet snack brands. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)