# Regional Airport Retailers Okanagan + Co at Kelowna International Airport Spotlights Local Goods By Jana Pijak | Published 2024-03-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/okanagan-co References: [kelownacapnews](https://www.kelownacapnews.com/business/local-apparel-company-opens-shop-in-kelowna-airport-3236460)  Kelowna International Airport's departure lounge is home to Okanagan + Co, a collaboration between Tourism Kelowna and Okanagan Lifestyle Apparel. The retail store features [locally-made merchandise and apparel](https://www.trendhunter.com/trends/uniqlo-sherway), showcasing artisans such as [Meadow Vista Honey](https://www.trendhunter.com/trends/meadow-lane), [Gamer Gadgetry](https://www.trendhunter.com/trends/time-machine-is), and Karat Chocolate. Airport Director Sam Samaddar described the partnership as an opportunity for passengers to take a piece of the Okanagan with them on their travels. Okanagan Lifestyle Apparel Inc. founder, Jaclyn Robertson, also spoke about the company's passion for connecting with travelers and local enthusiasts alike, recognizing the airport as a gateway to the diverse and stunning Okanagan Valley. With its focus on local products and community engagement, Okanagan + Co enhances the airport experience for visitors while celebrating the unique culture and offerings of the Okanagan region. Image Credit: Okanagan + Co ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 15% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Locally-sourced Retail Experiences:** Creating immersive shopping environments that highlight regional goods and connect travelers to local culture. - **Community-centric Airport Partnerships:** Forging collaborations between airports and regional businesses to elevate the passenger experience and support local artisans. - **Destination-specific Retail Concepts:** Developing airport retail spaces that reflect the characteristics and essence of the surrounding region, offering travelers a sense of place. ### Sectors Adopting This - **Airport Retail:** Opportunities for airports to revolutionize traditional retail models by integrating local brands, fostering community connections, and creating authentic shopping experiences. - **Local Artisanal Goods:** Expanding market reach for regional craftsmen and specialty producers by tapping into airport retail spaces as platforms for showcasing and selling their products. - **Tourism and Travel:** Enhancing destination branding and visitor experiences through strategic partnerships that promote regional identity and cultural immersion at airport retail outlets. ## Related on Trend Hunter - [Community Engagement Airport Strategies](https://www.trendhunter.com/trends/ontario-international-airport.md) - [Outerwear Travel Retailers](https://www.trendhunter.com/trends/frankfurt-airport.md) - [Revamped Airport Restaurant Designs](https://www.trendhunter.com/trends/white-spot1.md) - [Airport Restaurant Gift Shops](https://www.trendhunter.com/trends/hogans-homestead.md) - [Engaging Airport Activations](https://www.trendhunter.com/trends/immersive-aperol-experiences.md) - [Airport Dining Events](https://www.trendhunter.com/trends/airport-dining.md) - [Airport Merch Drops](https://www.trendhunter.com/trends/softwear-sets.md) - [Hybrid Shopping Ventures](https://www.trendhunter.com/trends/nuremberg-airport.md) - [Luxury Whisky Boutiques](https://www.trendhunter.com/trends/west-coast-flagship.md)