# Pop Culture Burger Promotions foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger By Grace Mahas | Published 2020-01-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/ok-boomer-burger References: [foodora](http://www.foodora.ca/?sg) & [foodora](http://www.foodora.ca/?sg) foodora, the popular on-demand food delivery service, recently partnered with quick-serve restaurant [Burgers n' Fries Forever](https://www.trendhunter.com/trends/independent-burger-restaurant) to launch the [limited-time-only OK BOOMER Burger](https://www.trendhunter.com/trends/limitedtime-items). 'OK Boomer' has become a popular phrase to poke fun at the older generation for Millennials and Gen Zs alike and the new food item targets everything the older generation hates included avocado, chili-infused oil, pink mayo slaw, and feta cheese. These toppings playfully take-on many Millenial and Gen Z stereotypes like loving pink, spending too much on avocado toast, and a love of spice and salt. The OK BOOMER Burger is available exclusively through the foodora app and uses a pop culture-infused, [tongue-in-cheek marketing campaign](https://www.trendhunter.com/trends/turn-it-up) to appeal to younger demographics. Image Credit: foodora ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Pop Culture-inspired Marketing:** Businesses can capitalize on current trends and memes to connect with younger demographics. - **Nostalgia Marketing:** Brands can appeal to older generations by tapping into nostalgia and sentimentality. - **Customization and Personalization:** Offering customizable and personalized food options can attract customers looking for unique experiences. ### Where This Applies - **Fast Food:** Fast food chains can use pop culture and nostalgia marketing to appeal to both younger and older demographics. - **Food Delivery Services:** Food delivery services can partner with restaurants to offer exclusive menu items and promotions. - **Social Media Marketing:** Companies can use social media platforms, where pop culture and trends spread quickly, to promote their products and services. ## Related on Trend Hunter - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Movie-Themed QSR Meals](https://www.trendhunter.com/trends/arbys-good-burger-2-meal.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Trend-Aligned Menu Launches](https://www.trendhunter.com/trends/jamba.md) - [420-Themed Restaurant Promotions](https://www.trendhunter.com/trends/fatburger-420.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md) - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [First-Taste Burger Boxes](https://www.trendhunter.com/trends/mcspicy-x-franks-redhot.md)