# O.J. Fever Strikes Again Will Juice Face Life in Prison? By Ben Preiss | Published 2007-11-15 | World Source: Trend Hunter, https://www.trendhunter.com/trends/oj-fever-strikes-again-the-juice-to-stand-trial-for-kidnapping-and-armed-ro References: [latimes](http://www.latimes.com/news/printedition/asection/la-na-simpson15nov15,1,5221425.story?coll=la-news-a_section) & [ap.google](http://ap.google.com/article/ALeqM5gGwO_KHE1hijwbiO-4A8kOXN-vOAD8SU0O7O1) Get ready America:World: O.J. Trial II: [Memorabilia Wars](https://www.trendhunter.com/trends/infinite-auctions) is opening soon with the former [football hero](https://www.trendhunter.com/trends/maxxl-double-el-diablo-combo) facing kidnapping, armed robbery and other felony charges this time around. If convicted on all counts, the 60 year old Juice is looking at [life in prison](https://www.trendhunter.com/trends/hoshino-resort). So much for what happens in Vegas stays in Vegas, although OJ could end up staying the rest of his life in Vegas if they have a local prison. Once this trial starts forget about seeing anything else on the news. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 17% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **True Crime Obsession:** Capitalizing on the public's fascination with true crime, entrepreneurs can develop innovative products and services related to O.J. Simpson's trial and its memorabilia. - **Prison Reform:** The O.J. Simpson trial brings attention to the need for reform in the prison system, creating opportunities for businesses to develop disruptive solutions in incarceration and rehabilitation. - **Media Saturation:** The intense media coverage of the O.J. Simpson trial prompts businesses to find unique ways to grab consumers' attention and deliver their messages effectively. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can leverage the O.J. Simpson trial to create captivating and compelling content for various platforms, satisfying the audience's appetite for true crime stories. - **Legal Services:** The O.J. Simpson trial presents an opportunity for legal professionals to showcase their expertise and specialization in high-profile cases, potentially attracting new clients and establishing their reputation. - **Marketing and Advertising:** Marketers and advertisers can tap into the media frenzy surrounding the O.J. Simpson trial to create innovative campaigns and strategies that pique consumer interest and drive engagement. ## Related on Trend Hunter - [Crime-Themed Ice Cream Cases](https://www.trendhunter.com/trends/cold-case-ice-cream-break-free-case.md) - [Fruit-Juice Flavored Cereals](https://www.trendhunter.com/trends/tropicana-crunch-cereal.md) - [80s-Inspired Tanning Gels](https://www.trendhunter.com/trends/orange-gelee.md) - [Kitchen-Themed Rage Rooms](https://www.trendhunter.com/trends/kitchen-nightmares.md) - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Juice-Themed Sneaker Editions](https://www.trendhunter.com/trends/ja-morant.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md) - [Rapper-Backed RTD Cocktails](https://www.trendhunter.com/trends/snoop-dogg-2.md)