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# Suspended Display Interiors
The Oiselle Flagship in Seattle Boasts Mobile Clothing Racks

By Rebecca Byers | Published 2015-12-11 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/oiselle-flagship
References: [dezeen](http://www.dezeen.com/2015/12/10/gocstudio-oiselle-running-athletics-store-hanging-racks-seattle-usa/)

The Oiselle flagship store in Seattle is a bright, inviting space featuring an awe-inspiring suspended clothing display system that can be elevated with a hand crank to make room for in-store events.

Located in the city's University Village shopping area, the shop boasts a dynamic merchandising system that is sure to surprise and delight shoppers. In addition to being a retail space, the store will also serve as an event venue and meeting place, with plans for the brand to host [running meetups](https://www.trendhunter.com/trends/nike-running-the-corner), marathon-watching parties and athlete signings.

Similar to the display concept used in the Oiselle flagship store, the Descente Blanc store in Fukuoka, Japan also boasts a [ceiling-suspended clothing display system](https://www.trendhunter.com/trends/miss-sixty-store) that can be rearranged and serves as a means of organizing inventory.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 87% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What Makes This Trend Stand Out

- **Suspended Display Systems:** Opportunity for retail spaces to enhance merchandising and experience with elevated, adjustable and space-saving suspended clothing display systems.
- **Multi-functional Stores:** Opportunity for retail spaces to serve as event venues and meeting places beyond just retail, catering to a wider community.
- **Dynamic Merchandising:** Opportunity for retail spaces to create an immersive and surprising shopping experience by using dynamic merchandising techniques, such as suspended displays.

### Sectors Adopting This

- **Retail:** Opportunity for retailers to innovate in their store design and merchandising techniques to attract and delight customers.
- **Event Planning:** Opportunity for event planners to collaborate with retail spaces to create unique and creative event experiences.
- **Interior Design:** Opportunity for interior designers to think creatively about retail space design and how to maximize the use of space.

## Related on Trend Hunter

- [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md)
- [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md)
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- [Modular Retail Systems](https://www.trendhunter.com/trends/shift-space.md)
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- [Staircase-Centric Flagship Stores](https://www.trendhunter.com/trends/toteme-beijing.md)
- [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md)
- [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md)
