# Roaming Rate Apps Oink App is Check-In Service of Foursqaure with the Review Service of Yelp By Christopher DeLuca | Published 2011-06-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/oink-app References: [techcrunch](http://techcrunch.com/2011/06/21/milks-first-project-revealed-oink-a-mobile-app-to-vote-rank-and-share/) & [oink](http://oink.com/) The Oink App, developed by Internet start-up wunderkind Kevin Rose, lets you rate and share anything around you; the app's tagline is "life is an adventure." This new app is currently connected to [Twitter](https://www.trendhunter.com/trends/bluesky-app) but not [Facebook](https://www.trendhunter.com/trends/noplace-app) for the time being. The concept behind the Oink app as explained by Rose is to draw upon the popularity of both check-in services like Foursquare and review websites like [Yelp](https://www.trendhunter.com/trends/yelp-3) and subtract their shortcomings. For Foursquare, users can check-in both they can't rank their experience; and with Yelp, the reviews are often too long and don't work well in the mobile format. The Oink app is a brilliant way to get people to share and rank their experiences of all the things that make up their day. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 3% | Activity: 33% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Check-in Services:** The Oink app combines the popularity of check-in services like Foursquare with the ability to rank experiences, creating a disruptive innovation opportunity in the location-based social networking industry. - **Review Websites:** The Oink app addresses the shortcomings of review websites like Yelp by allowing users to share and rank their experiences in a mobile-friendly format, presenting a disruptive innovation opportunity for the online review industry. - **Mobile Social Networking:** By integrating features from popular social networking platforms like Twitter, the Oink app offers a new way to share and discover experiences, leading to potential disruptive innovation in the mobile social networking industry. ### Where This Applies - **Location-based Social Networking:** The Oink app's combination of check-in functionality and ranking system presents a disruptive innovation opportunity in the location-based social networking industry. - **Online Review:** The Oink app's mobile-friendly approach to sharing and ranking experiences could disrupt the online review industry by providing a more concise and user-friendly alternative. - **Mobile Technology:** Through its integration of social networking features, the Oink app opens up disruptive innovation opportunities in the mobile technology industry, particularly in the realm of user-generated content and personal recommendations. ## Related on Trend Hunter - [Community-Oriented Meetup Apps](https://www.trendhunter.com/trends/flying-pig-app.md) - [Authenticated Product Review Apps](https://www.trendhunter.com/trends/product-review-app.md) - [Social Travel Exploration Platforms](https://www.trendhunter.com/trends/roameio.md) - [Interactive Parisian Neighbourhood Apps](https://www.trendhunter.com/trends/notezparis.md) - [Social City Exploration Apps](https://www.trendhunter.com/trends/geometrik-app.md) - [Innovative Activity-Finding Apps](https://www.trendhunter.com/trends/we-outside.md) - [Swipe-Based Restaurant Apps](https://www.trendhunter.com/trends/social-eats.md) - [Event-Based Social Networking Applications](https://www.trendhunter.com/trends/plus-1.md) - [Foodie Social Platforms](https://www.trendhunter.com/trends/dineit.md)