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# Peace Pillows
Oimei Co. is a Fair Trade Business Re-Investing Profits in Peacebuilding Initiatives

By Tiana Reid | Published 2011-09-09 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/oimei-co
References: [facebook](https://www.facebook.com/oimeico) & [startsomegood](http://startsomegood.com/Venture/oimei_company)

Based in Thailand, Oimei Co. is a [fair trade company and social enterprise](https://www.trendhunter.com/trends/pieta) that, simply put, uses pillows to promote peace in the Majority World. By sourcing products from rural artisans, Oimei Co. is able to ensure that they make a fair wage and are able to support themselves to become self-sustainable. Like many small-scale artisans worldwide, those that work with Oimei Co. face extreme competition from a globalized market that favors low-cost, low-quality and mass-produced goods.

The pillows themselves embody a mix of bohemian luxe. [Hand-weaved by local artisans](https://www.trendhunter.com/trends/pillow-cover), the vibrant pillows follow a long line of traditional manufacturing and cultural heritage.

Fifteen percent of sales from Oimei Co. are reinvested in peacebuilding projects. The first initiative is a collaboration with Thailand's [Human Development Forum Foundation](https://www.trendhunter.com/trends/willy-chavarria-2) located in Bangkok. The Foundation works to promote democracy through disaster prevention, conflict resolution and capacity building through penetrating all levels of Thai society.

Oimei Co. has launched a campaign through the social entrepreneurship crowdsourcing website [StartSomeGood](http://www.trendhunter.com/trends/startsomegood) and is trying to raise funds and build supporters to further realize positive social change. If you're interested in contributing to this wonderful project, [click here.](http://startsomegood.com/Venture/oimei_company/Campaigns/Show/Oimei%20Company)

**Contact Information:**
[Oimei Co. Website](http://www.oimeico.com)
Bangkok, Thailand
Telephone: 083-138-8964

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 81% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Fair Trade:** Opportunity for businesses to promote fair wages and sustainable livelihoods by sourcing products from rural artisans.
- **Social Entrepreneurship:** Crowdsourcing platforms can be used to raise funds and build support for positive social change initiatives.
- **Peacebuilding Projects:** Integration of social initiatives into business models to invest profits in projects promoting peace and democracy.

### Sectors Adopting This

- **Home Decor:** Utilizing traditional manufacturing and cultural heritage to create unique and vibrant home decor products.
- **Fashion:** Incorporating bohemian luxe style into handmade products, challenging the low-cost, mass-produced goods market.
- **Crowdfunding:** Creating opportunities for businesses to raise funds and build support for social change initiatives through online platforms.

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