# Balm-to-Oil Cleansers Sephora's Oil-in-Balm Cleanser is Made for All Skin Types By Mishal Omar | Published 2018-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oilinbalm References: [sephora](https://www.sephora.com/product/cleansing-oil-in-balm-P427609) Cleansing balms that change consistencies are increasingly popular, and [Sephora's](https://www.trendhunter.com/trends/atobarrier365-foaming-cleanser) own skincare and makeup brand is now selling its own – called the Cleansing Oil-in-Balm. The product was made to lift makeup and impurities off of the skin, without having to go through multiple cleansing steps to do so. It first features a thick, balm consistency which turns into oil once it comes into contact with skin – likely due to skin's natural heat. The moisturizing and cleansing properties of the balm ensures that it can be effective on skin that is normal, oily, combination, dry, or sensitive – though it is best suited for dry skin. The Sephora Cleansing Oil-in-Balm contains jasmine flower wax for its skin-softening properties, and [rose flower extract](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki) for its ability to protect, soothe and nourish the skin. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 49% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Balm-to-oil Cleansers:** Opportunity for creating innovative skincare products that transform from solid balms to nourishing oils upon contact with the skin. - **Multi-functional Skincare:** Potential to develop versatile skincare products that combine moisturizing and cleansing properties to simplify beauty routines. - **Skin-specific Formulations:** Demand for customized skincare solutions tailored to different skin types, such as balm-to-oil cleansers suitable for normal, oily, combination, dry, or sensitive skin. ### Where This Applies - **Cosmetics & Beauty:** Disruptive innovation opportunities in formulating unique cleansers that offer transformative skincare experiences. - **Skincare:** Opportunity to develop and market specialized skincare products that address specific skin concerns and cater to a wide range of skin types. - **Retail:** Potential to offer exclusive balm-to-oil cleansers as part of an expanding skincare product portfolio to attract and retain customers. ## Related on Trend Hunter - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md) - [Purifying Cleansing Balms](https://www.trendhunter.com/trends/youthtopia-apple-butter-cleansing-balm.md) - [Impurity Removing Cleansing Balms](https://www.trendhunter.com/trends/john-masters-organics-cleansing-balm.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md)