# Ultra-Light Oil-Free Sunscreens Shiseido Launches a New and Improved Urban Environment Formula By Kalin Ned | Published 2022-06-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oilfree-sunscreen References: [shop.shoppersdrugmart](https://shop.shoppersdrugmart.ca/Luxury/Categories/Beauty/Skin-Care/Sun-Care/Face-Sunscreen/Suncare-Urban-Environment-Oil-Free-SPF42-30ml/p/BB_194523182098?variantCode=194523182098&utm_source=Google&utm_medium=Shopping&utm_campaign=2022~05~21~LD~External~Enterprise~Beauty~SDM~None~National~shopping~shopping-SummerBeautyPriorityProducts-EN&utm_content=PLA~Intent~EN&utm_term=&gclid=Cj0KCQjwhqaVBhCxARIsAHK1tiOPGJg_F6ePnZemz7ZzR5qftMo9ET4rRXZxw0RujL3trt85dG2NIBwaArM1EALw_wcB&gclsrc=aw.ds) In June 2022, scientifically enhanced beauty brand Shiseido launched a new version of its ultra-light, oil-free sunscreen. The Suncare Urban Environment Oil-Free SPF 42 promises to protect one's skin against harmful rays while also infusing it with some nutrient-rich ingredients like hyaluronic acid and Vitamin C. The new version of the oil-free sunscreen contains "the world's first Sun Dual Care™ technology." This beauty innovation allows the cream to harness "beauty from the sun" through Spirulina Energy Essence while ensuring total environmental protection with SuperVeil-UV 360™. This means that in addition to shielding against UVA and UVB rays, the formulation also prevents further damage from free radicals and air pollution. This can go a long way in urban environments—which Shiseido playfully hints at in the branding of its product. The oil-free sunscreen has a coral-safe presence and is free of harmful ingredients. Image Credit: Shiseido ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 94% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sunscreen with Sun Dual Care Technology:** The incorporation of Sun Dual Care technology in sunscreens is a disruptive innovation opportunity for cosmetic companies as it ensures total environmental protection while harnessing beauty from the sun. - **Nutrient-infused Sunscreens:** Infusing sunscreens with skincare nutrients like hyaluronic acid and Vitamin C is a disruptive innovation opportunity for beauty and skincare companies to market their products as both protective and nourishing. - **Coral Safe Sunscreens:** The creation of coral-safe sunscreens is a disruptive innovation opportunity for both cosmetic and leisure companies to appeal to growing consumer consciousness around sustainable and environmentally friendly products. ### Who This Affects Most - **Cosmetics:** Cosmetic companies can take advantage of the popularity of nutrient-infused and Sun-Dual Care sunscreens to create products that appeal to environmentally conscious consumers that don't compromise on their skincare routines. - **Skincare:** Skincare companies can incorporate Sun Dual Care technology into their formulas to create multi-functional products that protect and nourish the skin. - **Leisure:** Leisure companies can partner with cosmetic manufacturers to offer their guests coral-safe sunscreens in an effort to appeal to consumers' eco-friendly sensibilities. ## Related on Trend Hunter - [Sprayable Sunscreen Formulations](https://www.trendhunter.com/trends/sun-protector.md) - [Botanical Heat-Activated Sunscreens](https://www.trendhunter.com/trends/shiseido-ultimate-sunscreen.md) - [Lightweight High-Level Sun Protectors](https://www.trendhunter.com/trends/sun-protectors.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Zinc-Infused SPF Launches](https://www.trendhunter.com/trends/future-fluid.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Non-Chemical Sunscreens](https://www.trendhunter.com/trends/kaos-biore.md) - [Hydrating Non-Greasy Sunscreens](https://www.trendhunter.com/trends/nongreasy-sunscreens.md)