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# Ingredient-Centric Oil-Free Facial Cleansers
Waso's Facial Cleansers Tap Sakura and Azuki Extract

By Kalin Ned | Published 2020-03-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/oilfree-facial-cleanser
References: [international.shiseido.co.jp](https://international.shiseido.co.jp/waso-reset-cleanser-sugary-chic-1011600010.html) & [international.shiseido.co.jp](https://international.shiseido.co.jp/waso-reset-cleanser-city-blossom-1011599910.html)

[Shiseido's](https://www.trendhunter.com/trends/shiseido-men) Waso range debuts two [oil-free facial cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel) that are easy-to-use and efficient for city dwellers. The products also embrace innovative Japanese ingredients that are sure to capture the attention of consumers looking to elevate their skincare routine.

The first oil-free facial cleanser is florally supercharged. The 'Reset Cleanser City Blossom' contains Yaezakura extract and it takes cues from the "double-flowered cherry petal called satozakura and the leaves of the Oshima cherry." The second oil-free facial cleanser is the 'Reset Cleanser Sugary Chic.' The formula boosts extract of [azuki beans](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk).

Both products contain agar jelly soft scrubs and a Seaweed Moisturizing Complex. While their refreshing scent will allow individuals to relax, the high-performing ingredients work to remove dirt and sebum while maintaining a good moisture balance.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 50% | Activity: 45% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Ingredient-centric Skincare:** Opportunity for skincare brands to incorporate innovative and unique ingredients to capture consumer attention.
- **Oil-free Cleansers:** Opportunity for beauty brands to cater to consumers looking for gentle yet effective oil-free cleansing solutions.
- **Sustainable Packaging:** Opportunity for beauty brands to adopt sustainable packaging to attract eco-conscious consumers who prioritize sustainability.

### Industries Being Reshaped

- **Beauty and Skincare:** Opportunity for beauty and skincare brands to develop and market ingredient-centric, oil-free cleansers to capture consumer attention.
- **Natural and Organic Products:** Opportunity for natural and organic products industry to embrace innovative ingredients like sakura and azuki extract to provide high-performing, environmentally friendly skincare products.
- **Sustainable Packaging Industry:** Opportunity for sustainable packaging industry to partner with beauty brands to introduce sustainable packaging for skincare products, catering to eco-conscious consumers.

## Related on Trend Hunter

- [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md)
- [Soy-Based Face Cleansers](https://www.trendhunter.com/trends/soy-face-cleansers.md)
- [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md)
- [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md)
- [Detoxifying Facial Cleansers](https://www.trendhunter.com/trends/detox-face-cleanser.md)
- [Biotech Beauty Products](https://www.trendhunter.com/trends/city-cleanse-duo.md)
- [Artistic Botanical Face Cleansers](https://www.trendhunter.com/trends/m19minus-the-purge-000-monster-beads.md)
- [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md)
- [High-End Clarifying Facial Cleansers](https://www.trendhunter.com/trends/cleansing-foams.md)