# Oil-Free Concealer Cosmetics Wunder2 Cosmetics' Last & Found[ation] Concealer is Breathable By Laura McQuarrie | Published 2018-08-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oilfree-concealer References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Wunder2_Cosmetics_unveils_new_oilfree_concealer/146603) & [wunder2](https://www.wunder2.com/) Wunder2 Cosmetics will soon be launching a new oil-free concealer that is said to be incredibly lightweight and breathable, allowing one's skin to feel flexible rather than covered up. The Last & Found[ation] Concealer boasts the brand's Cover+ technology, which forms a breathable film when applied to the skin and promotes natural radiance with PolyGlow. The versatile oil-free concealer has the potential to be used in multiple ways, such as hiding blemishes or [dark bags under the eyes](https://www.trendhunter.com/trends/storied-beauty). On top of it all, the product is said to be incredibly [long-lasting](https://www.trendhunter.com/trends/do-it-all-concealer) and comes in a four-shade range. As many consumers opt for mattifying and full-coverage products over ones that provide a light, dewy and natural end result, this new option has the potential to appeal to those who are looking for a no-shine finish or oil control features with a weightless, comfortable feel. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 30% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Oil-free Concealer:** Disruptive innovation opportunity: Develop oil-free concealer products that are lightweight, breathable, and provide a natural end result. - **Breathable Cosmetics:** Disruptive innovation opportunity: Create cosmetics that form a breathable film on the skin, promoting natural radiance and flexibility. - **Long-lasting Makeup:** Disruptive innovation opportunity: Design makeup products that are incredibly long-lasting, providing all-day coverage and wearability. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Introduce new makeup products with innovative formulas and features. - **Skincare:** Disruptive innovation opportunity: Combine skincare and makeup by developing cosmetic products that are lightweight and promote healthy skin. - **Beauty Retail:** Disruptive innovation opportunity: Partner with cosmetic brands to offer exclusive oil-free concealer products and enhance the cosmetics retail experience. ## Related on Trend Hunter - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md)