# Touch-Activated Perfumes This Oil-Based Fragrance from Dior Releases a Scent When Touched By Ady Floyd | Published 2015-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oilbased-fragrance References: [luxurylaunches](http://luxurylaunches.com/beauty/diors-new-jadore-line-introduces-a-unique-and-exclusive-way-of-wearing-a-perfume.php) & [fragrantica](http://www.fragrantica.com/news/J-adore-Touche-de-Parfum-A-New-Way-to-Wear-Perfume-6937.html) [Dior](https://www.trendhunter.com/trends/dior-addict-glow) created an oil-based fragrance version of its J’adore Touche de Parfum that releases a distinct scent when touched by human hands. The chemical reaction of the oil-based perfume and human skin unveils a unique scent that is specific to each person. The release of this divine, oil-based fragrance elevates the entire experience of wearing a perfume. The intoxicating aroma is a combination of floral and sweet notes. The application process is also unique because instead of spraying the perfume, it is [dabbed onto the skin](https://www.trendhunter.com/trends/the-anywhere-fragrance-by-noyz). If the wearer chooses to massage the fragrance into their skin, the aroma will be released and is otherwise absorbed until touched at a later time. This female-oriented perfume is a playful and exotic fragrance experience that is more experiential than most on the market. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Oil-based Fragrances:** Creating oil-based fragrances that release a unique scent when touched by human hands presents a disruptive innovation opportunity in the perfume industry. - **Customizable Scents:** Developing perfumes that react with individual skin chemistry to unveil a personalized and unique scent offers a disruptive innovation opportunity in the fragrance industry. - **Experiential Perfume Application:** Introducing perfume application techniques that go beyond traditional spraying, such as dabbing or massaging, enhances the overall fragrance experience and offers a disruptive innovation opportunity in the beauty industry. ### Sectors Adopting This - **Perfume:** The perfume industry can explore oil-based fragrances and customizable scents to create disruptive innovation. - **Fragrance:** The fragrance industry can develop oil-based fragrances and experiential perfume application techniques for a disruptive innovation. - **Beauty:** The beauty industry can adopt customized scents and experiential perfume application techniques to foster disruptive innovation in the market. ## Related on Trend Hunter - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Moisturizing Fragrance Sticks](https://www.trendhunter.com/trends/tremendous-parfum.md) - [Swipe-On Perfume Sticks](https://www.trendhunter.com/trends/perfume-stick.md) - [Fragrance Enhancer Rollerballs](https://www.trendhunter.com/trends/pocket-perfume.md) - [One-Note Body Oils](https://www.trendhunter.com/trends/scented-body-oil.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Solar Dry Oil Perfumes](https://www.trendhunter.com/trends/moodeaux-brand-new.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md)