# Protective Oil-to-Milk Cleansers Blue Dew Cleanses, Moisturizes and Refreshes with Blue Tansy Oil By Laura McQuarrie | Published 2021-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oil-to-milk-cleanser References: [bustle](https://www.bustle.com/style/lovemememe-cbd-beauty) & [theglowceryshop](https://www.theglowceryshop.com/products/blue-dew-fruit-enzyme-oil-to-milk-cleanser-100ml) Blue Dew is an antioxidant-rich [oil-to-milk cleanser](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm) that's beneficial for protecting, soothing and moisturizing the face without leaving it feeling dry or stripped. The product is packed with [nourishing oils](https://www.trendhunter.com/trends/omega-cleansing-balm) like cold-pressed sesame seed and avocado oils, plus gently exfoliating papaya and pineapple fruit enzymes to provide brightening benefits. The formula also provides support with [castor oil and mango butter](https://www.trendhunter.com/trends/calming-cleansing-balm), which intentionally leaves the skin completely clean but not squeaky clean. Ideal for a range of different skin types, the supportive cleanser emulsifiers to a milky consistency when it comes into contact with water. Thanks to its unique form, it cleanses without stripping the skin of its natural oils. The product gets its name and rich color from the inclusion of blue tansy, also known as Moroccan chamomile. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Oil-to-milk Cleansers:** The rise of oil-to-milk cleansers is an opportunity for companies to create gentle and nourishing skincare products that protect and moisturize the skin while removing dirt and impurities. - **Antioxidant-rich Skincare:** As consumers become more aware of the benefits of antioxidants in skincare, there is a growing opportunity for companies to offer products that protect the skin from environmental stressors and promote overall skin health. - **Gentle Exfoliation:** With the increasing demand for gentle and natural exfoliants, companies can innovate by using plant-based enzymes and acids that remove dead skin cells without damaging the skin barrier. ### Who This Affects Most - **Skincare:** The skincare industry can develop new oil-to-milk cleansers with nourishing natural oils, plant-based enzymes, and antioxidants that leave the skin moisturized, protected, and healthy-looking. - **Natural Cosmetics:** As consumers demand more natural and eco-friendly cosmetics, companies can innovate by creating organic and sustainably sourced products that promote skin health and protect the environment. - **Clean Beauty:** In the clean beauty industry, there is a growing trend of creating products that are free of harmful chemicals and synthetic fragrances, providing an opportunity to offer gentle and effective oil-to-milk cleansers with natural ingredients that nourish and protect the skin. ## Related on Trend Hunter - [Hydrating Gel-Balm Cleansers](https://www.trendhunter.com/trends/aquamarine-melt.md) - [Flower-Infused Cleansing Oils](https://www.trendhunter.com/trends/ultime8-sublime-tsubaki.md) - [Silky Oil-Based Facial Cleansers](https://www.trendhunter.com/trends/bubble-skincare-first-class.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md) - [Mung Bean Cleansing Oils](https://www.trendhunter.com/trends/mung-bean-cleansing-oil.md) - [Hydrating Cleansing Sets](https://www.trendhunter.com/trends/double-cleansing-duo.md) - [Low-Lather Cream Cleansers](https://www.trendhunter.com/trends/mello-marula-cream-cleanser.md) - [Nourishing Cream Cleansers](https://www.trendhunter.com/trends/edelweiss-extrme.md)