# Oil Pulling Sets This Skinny & Co. Kit Provides the Essentials for Oil Pulling for Health By Laura McQuarrie | Published 2017-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oil-pulling-for-health References: [shop.goop](https://shop.goop.com/shop/products/oil-pulling-kit?taxon_id=555) & [skinnyandcompany](https://www.skinnyandcompany.com/products/oil-pulling-kit) The ancient Indian practice of oil pulling for health is now gaining attention in the wellness world for being beneficial for everything from detoxification and general oral health to [whitening one's teeth](https://www.trendhunter.com/trends/athome-teeth-whitening-kits). As such, [Skinny & Co.](https://www.trendhunter.com/trends/high-protein-chocaholic-easter-egg) created the Oil Pulling Kit, which includes an a cold-pressed, alkaline-infused coconut oil, a bamboo spoon for scooping it out with, as well as a [refreshing peppermint lip balm](https://www.trendhunter.com/trends/healing-lip-oil). Consumers who are looking to enhance their overall well-being are turning to simple rituals like oil pulling, which takes no more than five to 20 minutes per day. Health-conscious consumers are also seeking out a variety of alternative care products for the mouth, teeth and gums that take the form of oils, sprays, powders and pastes. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Oil Pulling:** The ancient practice of oil pulling is gaining attention for its health benefits, creating opportunities for innovative products and services in the wellness industry. - **Oral Health:** Consumers' increased focus on oral health is driving demand for alternative care products and creating opportunities for disruptive innovation in the dental industry. - **Natural Ingredients:** The popularity of natural and organic ingredients in personal care products, such as coconut oil, provides opportunities for companies to develop innovative and sustainable solutions for health-conscious consumers. ### Who This Affects Most - **Wellness:** The wellness industry can capitalize on the growing interest in oil pulling by offering innovative oil pulling kits and related products. - **Dental:** The dental industry can explore disruptive innovation by developing alternative care products that cater to consumers' preference for natural and holistic oral health solutions. - **Personal Care:** Companies in the personal care industry can tap into the trend of natural ingredients by creating innovative oral care products that prioritize the use of organic and sustainable materials. ## Related on Trend Hunter - [Oil Pulling Sachets](https://www.trendhunter.com/trends/oil-pulling-mouthwash-sachets.md) - [Coconut-Based Pulling Oils](https://www.trendhunter.com/trends/desert-essence.md) - [Oil Pulling Mouthwashes](https://www.trendhunter.com/trends/oil-pulling-mouthwash.md) - [Comprehensive Oral Care Packages](https://www.trendhunter.com/trends/something-nice.md) - [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md) - [Ayurvedic-Inspired Oral Care Expansions](https://www.trendhunter.com/trends/ayurvedicinspired-oral-care.md) - [Ayurvedic-Inspired Mouthwash Formulas](https://www.trendhunter.com/trends/harmonizer-mouthwash.md) - [Complete Oral Care Kits](https://www.trendhunter.com/trends/wash-your-mouth-kit.md) - [Essential Oil Oral Gels](https://www.trendhunter.com/trends/oral-care-gel.md)