# Hydrating Oil-Infused Serums The Rose Deep Hydration Oil-Infused Serum Plumps Skin with Moisture By Laura McQuarrie | Published 2020-12-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oil-infused-serum References: [refinery29](https://www.refinery29.com/en-us/best-face-serum-2020?utm_source=feed&utm_medium=rss) & [fresh](https://www.fresh.com/us/skincare/categories/essences-serums/rose-deep-hydration-oil-infused-serum-H00005424.html) Fresh's Rose Deep Hydration Oil-Infused Serum is the beauty brand's first-ever [oil-infused liquid serum](https://www.trendhunter.com/trends/watery-oil-serum) and it is formulated to deliver long-lasting hydration and "the fastest way to dewy skin." When disrupted, the product turn two separate phases into a silky serum that provides thirsty skin a balance of water and oil that helps to hydrate and lock in moisture. As its name suggests, the product prominently feature [rose ingredients](https://www.trendhunter.com/trends/very-rose) like rosewater and damask rose, plus plant-derived squalane. The hydrating, nourishing and plumping oil-infused serum is beneficial for smoothing the texture of skin, providing [24-hour deep hydration](https://www.trendhunter.com/trends/amino-rain-glasswater-serum) and supporting skin that looks replenished and feels supple. The versatile product can be used in different ways, alone or before moisturizer, to create a fresh-looking glow. Image Credit: Fresh ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 23% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Oil-infused Serums:** Disruptive innovation opportunity: Creating new oil-infused serums using unique ingredients and formulations to provide long-lasting hydration and skin nourishment. - **Hydrating Skincare Products:** Disruptive innovation opportunity: Developing innovative hydrating skincare products that combine water and oil to effectively lock in moisture and provide deep hydration. - **Natural Ingredient Formulations:** Disruptive innovation opportunity: Using natural ingredients like rosewater and plant-derived squalane to create effective and nourishing skincare formulations. ### Where This Applies - **Beauty and Skincare:** Disruptive innovation opportunity: Introducing new oil-infused serums and hydrating skincare products to meet the growing demand for effective and innovative skincare solutions. - **Natural and Organic Beauty:** Disruptive innovation opportunity: Creating natural ingredient formulations in the beauty industry to cater to the increasing consumer preference for clean and eco-friendly products. - **Cosmetics Manufacturing:** Disruptive innovation opportunity: Developing advanced manufacturing processes and techniques to produce oil-infused serums and other hydrating skincare products more efficiently and sustainably. ## Related on Trend Hunter - [100-Hour Hydration Serums](https://www.trendhunter.com/trends/hydration-serum.md) - [Dual-Phase Oil-Serums](https://www.trendhunter.com/trends/biphase-hydrating-oil-serum.md) - [Vegan Rose-Infused Serums](https://www.trendhunter.com/trends/rose-pdrn-serums.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md) - [Ultra-Hydrating Gel Serums](https://www.trendhunter.com/trends/holy-hydration1.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Lightweight Multi-Benefit Serums](https://www.trendhunter.com/trends/dew-n-plump.md) - [Balancing Oil-Serums](https://www.trendhunter.com/trends/oil-serum.md) - [Milky Hydration Serums](https://www.trendhunter.com/trends/hydrating-milk-serum.md)