# Replenishing Oil-Free Sunscreens EltaMD's UV Replenish Broad-Spectrum SPF 44 Soothes Stressed Skin By Laura McQuarrie | Published 2018-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oil-free-sunscreen References: [allure](https://www.allure.com/story/eltamd-uv-replenish-broad-spectrum-spf-44-review) & [eltamd](https://eltamd.com/product/eltamd-uv-replenish/) EltaMD recently launched a new sun care product in the form of the UV Replenish Broad-Spectrum SPF 44, an [oil-free sunscreen for the face](https://www.trendhunter.com/trends/nongreasy-sunscreens) that's both protective and moisturizing. The chemical-free facial sunscreen for all skin types is touted as one that's beneficial for restoring moisture to skin that is dry and stressed. A key component in the product's efficacy is the inclusion of a high volume of hyaluronic acid. The product also offers antioxidant protection, as well as a formula that's [free from dyes, fragrances, parabens](https://www.trendhunter.com/trends/sos-faceguard-spf-30), gluten and other additions that are likely to cause sensitivity. The newest wave of [sun protection products](https://www.trendhunter.com/trends/spf-product) have helped to reshape the way consumers perceive and use sunscreen, as many innovative formulas offer similar benefits to targeted skincare. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Chemical-free Sunscreen:** Disruptive innovation opportunity: Develop chemical-free sunscreens with additional skincare benefits to meet the growing consumer demand for natural and multifunctional products. - **Hyaluronic Acid Infused Products:** Disruptive innovation opportunity: Incorporate hyaluronic acid into various skincare products to capture the market demand for moisture-restoring and anti-aging solutions. - **Reimagined Sun Protection:** Disruptive innovation opportunity: Create innovative sun protection products that combine traditional sunscreens with targeted skincare for an improved user experience. ### Industries Being Reshaped - **Skincare Industry:** Disruptive innovation opportunity: Expand product offerings within the skincare industry to cater to the rising consumer demand for natural and multifunctional sun care products. - **Anti-aging Industry:** Disruptive innovation opportunity: Develop anti-aging products infused with hyaluronic acid to address the needs of consumers seeking effective and age-defying skincare solutions. - **Sun Protection Industry:** Disruptive innovation opportunity: Rethink traditional sun protection products and develop sunscreens that go beyond UV protection, offering additional skincare benefits to attract a wider consumer base. ## Related on Trend Hunter - [Soothing Clear Sunscreens](https://www.trendhunter.com/trends/clear-daily-soothing-uv-defense.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md) - [Hydrating Sun Protection Cosmetics](https://www.trendhunter.com/trends/eucerin-advanced-hydration-face-spf-50.md) - [All-in-One Reparative Sunscreens](https://www.trendhunter.com/trends/repair-sunscreen.md) - [Broad-Spectrum Glow Oils](https://www.trendhunter.com/trends/rr-sun-elixir.md) - [Radiant Hydration-Focused Sunscreens](https://www.trendhunter.com/trends/protected-and-hydrated.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [Green-Tinted Sunscreens](https://www.trendhunter.com/trends/uv-skin-recovery.md) - [Serum-Like Tinted SPFs](https://www.trendhunter.com/trends/defend-yourself-facial-sunscreen.md)