# Essential Oil Deodorants Lavanila's Natural, Antioxidant Underarm Formula Has a Sheer Consistency By M | Published 2016-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oil-deodorant References: [trndmonitor](https://trndmonitor.com/personal-care-spotlight-lavanila-the-healthy-deodorant-vanilla-grapefruit/) & [lavanila](http://www.lavanila.com/) Lavanila is a health and wellness brand that prides itself on creating wholesome products to use daily on the body, including an [essential oil deodorant](https://www.trendhunter.com/trends/tip2toe-natural-deodorants) derive of natural ingredients. The organic product is known as 'The Healthy Deodorant' and it contains antioxidants and herbal liquids to combat odor and keep wearers feeling fresh. 'The Healthy Deodorant' is an alternative to [chemical-based antiperspirants](https://www.trendhunter.com/trends/the-underarm-antiperspirant) that tend to rely on parabens and chemicals to eliminate sweat and scent. The Lavanila underarm formula focuses on potent essential oils derived from lime and grapefruit to provide a sweet aroma while notes of tea tree acts as a natural antiseptic. The deodorant has a sheer consistency that goes on invisible to the skin and [doesn't leave unwanted stains behind](https://www.trendhunter.com/trends/natural-deodorant1) on clothing. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Deodorants:** Opportunity for creating deodorants derived from natural ingredients to cater to health-conscious consumers. - **Antioxidant Skincare:** Disruptive innovation opportunity in the skincare industry by incorporating antioxidants in products for added benefits. - **Chemical-free Personal Care:** Growing trend towards chemical-free personal care products, creating opportunities for developing alternative solutions. ### Where This Applies - **Health and Wellness:** Opportunity for businesses in the health and wellness industry to create and promote natural deodorants as part of a holistic lifestyle. - **Skincare:** Incorporating antioxidants in skincare products can disrupt the skincare industry by offering enhanced benefits and appeal to health-conscious consumers. - **Personal Care:** The personal care industry can seize the opportunity to develop and market chemical-free alternatives to traditional products like antiperspirants. ## Related on Trend Hunter - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Mineral Crystal Deodorants](https://www.trendhunter.com/trends/mineral-crystal-deodorant.md) - [Vanilla-Inspired All Body Deodorants](https://www.trendhunter.com/trends/all-body-deodorant.md)