# Purifying Oil Control Masks The Ole Henriksen Cold Plunge Mask Minimizes Pores & Cleanses the Skin By Riley von Niessen | Published 2019-05-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oil-control-mask References: [popsugar](https://www.popsugar.com/beauty/Ole-Henriksen-Cold-Plunge-Pore-Mask-Review-46068300) & [olehenriksen](https://www.olehenriksen.com/shop-skincare/cold-plunge-pore-mask/OH10014.html?ref=popsugar.com) The Ole Henriksen Cold Plunge Mask is an oil control mask that's made to reduce the appearance of large pores, purify the skin, and provide a mattifying finish. With the use of alpha hydroxy acids, the mask works to chemically exfoliate to remove dead skin cells for a more seamless and smooth complexion. As the AHAs are so powerful, consumers need to remember to wear sunscreen after using the mask to protect their skin as it increases their sensitivity to sunlight. Although the mask uses a clay-based formula, it has a refreshing feel that's cooling to the skin -- making it ideal for summer self care rituals too. As the clay-based formula cleanses the skin and provides a mattifying finish, it's able to control oil for up to 8 hours at a time, making it especially ideal for consumers who have excessively oily skin. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 54% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Alpha Hydroxy Acid Exfoliation:** The powerful use of alpha hydroxy acids in skincare products presents disruptive innovation opportunities in the beauty industry. - **Clay-based Oil Control Formulas:** The development of clay-based masks and skincare products that provide a mattifying finish and control oil for extended periods of time opens up disruptive innovation possibilities in the cosmetics industry. - **Summer Self-care Rituals:** The rise in demand for refreshing and cooling skincare products during the summer season creates disruptive innovation opportunities in the self-care and beauty industry. ### Sectors Adopting This - **Skincare:** The skincare industry can explore the use of alpha hydroxy acids and clay-based formulas to create innovative products for exfoliation, oil control, and pore reduction. - **Beauty:** Beauty brands can capitalize on the trend of oil control masks by developing clay-based skincare products that offer mattifying finishes and long-lasting oil control. - **Self-care:** The self-care industry can cater to the summer market by creating refreshing and cooling skincare products that enhance self-care rituals and provide relief from heat and humidity. ## Related on Trend Hunter - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Maximum-Strength Acne Masks](https://www.trendhunter.com/trends/therapeutic-sulfur-mask.md) - [Overnight Pore Treatments](https://www.trendhunter.com/trends/the-porefessional-shrink-wrap.md) - [Gentle Resurfacing Masks](https://www.trendhunter.com/trends/holi-resurfacing-glass-face-mask.md) - [Bean-Infused Wash-Off Masks](https://www.trendhunter.com/trends/mung-bean-wash-off-mask.md) - [Clarifying Enzyme Masks](https://www.trendhunter.com/trends/plumtox-by-le-prunier.md) - [Oil Control Roller Balls](https://www.trendhunter.com/trends/oil-control-roller.md) - [Face Toner Pads](https://www.trendhunter.com/trends/kiwi-pore-minimizing-toner-pads.md) - [Acne-Treating Cleansing Pastes](https://www.trendhunter.com/trends/acne-treating-cleansing-paste.md)