# Avocado Oil Concealers First Aid Beauty's Superfood-Infused Concealer Provides Flexible Coverage By Laura McQuarrie | Published 2018-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oil-concealer References: [firstaidbeauty](https://www.firstaidbeauty.com/skin-care/product/new-arrivals/hello-fab-bendy-avocado-concealer-7-shades) First Aid Beauty's avocado oil concealer helps to create flexible, buildable and weightless coverage thanks to the addition of an ultra-hydrating superfood ingredient. The [Hello Fab](https://www.trendhunter.com/trends/sun-bug) Bendy Avocado Concealer comes in seven shades and is said to be ideal for those with a variety of skin types, ranging from balanced and dry to oily and combination. The product is ideal for covering up [dark circles, redness, acne and blemishes](https://www.trendhunter.com/trends/storied-beauty) with a formula that's comfortable and comparable to a second skin. Alongside avocado oil in the formula, some of the other key ingredients include caffeine to reduce undereye puffiness, a mushroom extract and natural humectant for smoothing and plumping, plus antioxidant-rich Vitamin E to soothe the skin and shield it from environmental stressors. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Superfood Cosmetics:** Incorporating superfood ingredients into cosmetics to provide hydration and nourishment opportunities. - **Flexible Coverage:** Creating foundation and concealer products with buildable, weightless coverage for a comfortable feel throughout the day. - **Skin Type-inclusive Cosmetics:** Offering cosmetic products suitable for various skin types to cater to a wider audience and promote inclusivity. ### Where This Applies - **Cosmetics:** Opportunities for cosmetics companies to incorporate more natural, superfood ingredients into their products to meet consumer demand for skin care benefits and nourishment. - **Beauty:** Opportunities for beauty companies to develop foundation and concealer products with flexible coverage to promote comfort throughout the day. - **Retail:** Opportunities for retail companies to cater to a wider audience by offering skin type-inclusive cosmetics, promoting inclusivity and diversity. ## Related on Trend Hunter - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md)