# Multipurpose Oil Packaging This Oil Bottle Packaging Transforms into a Light Fixture By Laura McQuarrie | Published 2014-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oil-bottle-packaging References: [thedieline](http://www.thedieline.com/blog/2014/10/3/archivo-olive-oil) & [typuglia.it](http://www.typuglia.it/) Although there is a lot of emphasis that tends to be put on getting a product off of the shelves and home with consumers through attention-grabbing packaging, there are few designs that propose ways the containers can be used afterwards, as oil bottle packaging does. Rather than [going in the garbage or recycling](https://www.trendhunter.com/trends/apeel), this [olive oil packaging](https://www.trendhunter.com/trends/pompeian-squeeze) from Typuglia features a cutout where the bottle can be removed. From there, the cardboard shape can be modified slightly to work along with an [electrical cord and a light bulb](https://www.trendhunter.com/trends/nytt-lys-collection) in order to turn it into a working piece of decor rather than something to be discarded. The simple, protective packaging even comes with its own set of instructions to help consumers with the upcycling project. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Multipurpose Packaging:** Opportunity for brands to create packaging that can be repurposed or transformed into functional items after use. - **Upcycling Projects:** Increasing consumer interest in DIY upcycling projects to turn packaging into unique and functional decor items. - **Sustainable Product Lifecycle:** Growing demand for products that offer extended usefulness beyond the primary purpose, reducing waste and promoting sustainability. ### Who This Affects Most - **Consumer Packaged Goods:** Brands in the CPG industry can explore innovative packaging designs that have secondary utility to enhance consumer engagement. - **Home Decor:** Home decor industry can tap into the trend by creating products or collaborating with packaging companies to offer upcycling ideas for packaging. - **Eco-friendly Manufacturing:** Companies focusing on sustainable manufacturing processes can partner with packaging manufacturers to create eco-friendly packaging solutions that offer additional functionality. ## Related on Trend Hunter - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Single-Serve Olive Oil Packaging](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil.md) - [Aluminum Bottled Oils](https://www.trendhunter.com/trends/extra-virgin-olive-oil-bottles.md) - [Squeezable Oil Bottles](https://www.trendhunter.com/trends/chefs-life.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Squeezable Pizza Oils](https://www.trendhunter.com/trends/pizza-oil.md)