# Oil-Absorbing Dry Shampoos The Beachwaver Co.'s Second Chance Dry Shampoo Features a Rice Formula By Laura McQuarrie | Published 2018-12-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oil-absorbing-dry-shampoo References: [allure](https://www.allure.com/gallery/best-new-hair-products-december-2018) & [beachwaver](https://beachwaver.com/collections/new-haircare/products/second-chance-dry-shampoo) The Beachwaver Co. recently added to its lineup of hairstyling products with a unique new oil-absorbing dry shampoo that boasts a rice formula to do away with excess oil and moisture for a refreshed feeling and amplified texture. The Second Chance Dry Shampoo takes the form of a spray product that boasts a vegan and cruelty-free formula that's made without mineral oil, parabens, formaldehyde, sulfates and other ingredients that many consumers are consciously avoiding. Additionally, the haircare product is packaged in a recyclable can and reflects just one of the brand's many commitments to responsible haircare. The oil-absorbing dry shampoo is alluringly scented with a "Brazilian berry" aroma that combines blackberries, apricots, flowering jasmine sambac, Tahitian Vanilla and Polynesian coconut. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Oil-absorbing Dry Shampoos with Unique Formulas:** Opportunity for brands to develop innovative dry shampoos using unique ingredients and formulas to address specific hair concerns. - **Eco-friendly Haircare Products:** Disruptive innovation opportunity for brands to create sustainable and environmentally friendly haircare products that resonate with conscious consumers. - **Multi-sensory Haircare Products:** Potential for brands to capitalize on the trend of incorporating appealing scents and aromas into haircare products for a luxurious and refreshing experience. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunities for brands to create innovative dry shampoo formulations and eco-friendly packaging in the beauty and personal care industry. - **Sustainable Packaging:** Opportunities for packaging companies to develop recyclable and eco-friendly packaging solutions for the haircare industry. - **Fragrance and Perfume:** Potential for fragrance companies to collaborate with haircare brands in creating appealing and long-lasting scents for haircare products. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Oil Control Dry Shampoos](https://www.trendhunter.com/trends/perk-up-ultra.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md)