# High-Protein Dairy Product Ranges The Danone Oikos Pro Line Includes Cups and Drinks By Michael Hemsworth | Published 2020-12-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oikos-pro References: [foodbev](https://www.foodbev.com/news/danone-debuts-new-oikos-pro-line-of-dairy-snacks/) & [danone](https://www.danone.com) The [Danone Oikos](https://www.trendhunter.com/trends/oikos-remix) [Pro](https://www.trendhunter.com/trends/tiramisu) line is being launched in the US market starting in January 2021 to provide consumers with a functional way to support their nutritional needs. The product range includes single-serve dairy cups along with drinks that are all formulated up with up to 25 grams of protein, which makes them well-suited for consumers looking to maintain their nutritional needs in a flavorful way. The products are all packed with essential amino acids, minerals and more to make them ideal for [athletes or active consumers](https://www.trendhunter.com/trends/highprotein-dairy-products). The Danone Oikos Pro line is also focused on a free-from recipe that doesn't contain any added sugar in the mix, while also being a good source of calcium as well. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **High-protein Dairy Products:** Opportunity for new dairy products with higher protein content to meet consumer demand for functional nutrition. - **Functional Nutrition:** Opportunity to develop products that not only provide essential nutrients but also support specific nutritional needs such as protein intake. - **Free-from Recipes:** Opportunity to create food and beverage products that are free from specific ingredients, such as added sugars, to cater to the growing demand for healthier options. ### Industries Being Reshaped - **Dairy Industry:** Opportunity for dairy companies to innovate and introduce high-protein products to cater to health-conscious consumers. - **Sports Nutrition Industry:** Opportunity to develop protein-rich products targeting athletes and active consumers who need extra nutrition to support their performance and recovery. - **Functional Beverage Industry:** Opportunity to create functional beverages that combine taste and nutrition, such as high-protein drinks, to meet the growing demand for convenient and health-focused beverages. ## Related on Trend Hunter - [High-Protein Dairy Snacks](https://www.trendhunter.com/trends/danone-getpro.md) - [Shelf-Stable Protein Shakes](https://www.trendhunter.com/trends/oikos-protein-shakes.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Nutrient-Rich Dairy Drinks](https://www.trendhunter.com/trends/oikos-fusion.md) - [High-Protein Yogurt Sticks](https://www.trendhunter.com/trends/yopro.md) - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [Dessert-Flavored Protein Yogurts](https://www.trendhunter.com/trends/oikos-remix.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md) - [High-Protein Yogurt Snacks](https://www.trendhunter.com/trends/highprotein-yogurt.md)