# Caffeinated Protein Beverages Oikos Pro Fuel Blurs the Line Between Coffee and Energy Drinks By Laura McQuarrie | Published 2019-09-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oikos-pro-fuel References: [prnewswire](https://www.prnewswire.com/news-releases/oikos-launches-new-protein-packed-caffeinated-dairy-beverage-line-to-fuel-your-hustle-300916273.html) & [oikosyogurt](http://www.oikosyogurt.com/greek-yogurt-protein/pro-fuel-dairy-drink) [Oikos](https://www.trendhunter.com/trends/oikos-protein-shakes) Pro Fuel is a new line of protein-packed caffeinated dairy beverages that share an incredible 25 grams of protein and 100 milligrams of caffeine per each 10-ounce bottle. Knowing that many people rely on Oikos Triple Zero as a nutrient-dense, protein-packed kind of yogurt, the brand set out to create a new high-protein product that could be just as easily consumed on the go. Oikos Pro Fuel takes inspiration from both [ready-to-drink coffee beverages](https://www.trendhunter.com/trends/protein-vanilla-almond-latte) and energy drinks, and delivers a product that simultaneously helps to provide protein for muscle-building and caffeine from coffeeberry extract for increased alertness. Each bottle contains enough caffeine to be the equivalent of about one cup of coffee, and is offered in flavors like [Vanilla](https://www.trendhunter.com/trends/laundry-sauce-brazilian-vanilla), Mixed Berry, Peach and Strawberry Banana. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Caffeine Protein Fusion:** Combining caffeine and protein in a convenient beverage, blurring the line between coffee and energy drinks. - **On-the-go Protein Consumption:** Creating high-protein products that are easily consumed while on the go. - **Functional Beverage Innovation:** Developing new beverage options that provide both nutritional benefits and functional attributes. ### Where This Applies - **Sports Nutrition:** Opportunity for sports nutrition companies to create innovative protein-based beverages with added caffeine. - **Ready-to-drink Coffee:** Opportunity for coffee companies to expand their product line by incorporating protein into their ready-to-drink coffee beverages. - **Functional Beverage:** Opportunity for companies in the functional beverage industry to explore the combination of protein and caffeine for enhanced benefits. ## Related on Trend Hunter - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Hybrid Gamer-Focused Energy Drinks](https://www.trendhunter.com/trends/g-fuel-5.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Shelf-Stable Protein Shakes](https://www.trendhunter.com/trends/oikos-protein-shakes.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md)