# Moon Rock-Inspired Sneakers French Label Veja Presents Oi Polloi Exclusives Shoes By Zoe Badley | Published 2010-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oi-polloi References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/13/veja-oi-polloi-exclusive-sneakers/#more-132107) & [oipolloi](http://www.oipolloi.com/brands/Veja-169.html) These are two [exclusive sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9) from French label [Veja](https://www.trendhunter.com/trends/sashiko-gals-1), which produced the shoes for U.K. retailer Oi Polloi. These simple and casual sneakers are perfect for the everyday kind of guy. The shoes come in two different colors, [clay suede](https://www.trendhunter.com/trends/xalp-suede-1) and a moon rock leather. Both sneakers are limited to only 12 pairs per style -- so there's no time to sleep on this one. Be sure to check out the gallery for a better view of these exclusive kicks. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Sneakers:** The increasing popularity of limited edition sneakers presents an opportunity for brands to create exclusivity and drive consumer demand. - **Sustainable Fashion:** The use of environmentally friendly materials in sneakers, like Veja's moon rock-inspired shoes, can tap into the growing demand for sustainable fashion. - **Collaborative Retail Partnerships:** Collaborations between fashion labels, like Veja and Oi Polloi, offer innovative opportunities to create exclusive products that cater to specific customer segments. ### Where This Applies - **Footwear Industry:** Incorporating unique designs and limited edition releases can disrupt the traditional footwear industry and attract sneaker enthusiasts. - **Fashion Retail:** Collaborative partnerships between brands and retailers can transform the fashion retail landscape by offering exclusive products that drive foot traffic and online sales. - **Sustainable Fashion Industry:** Utilizing eco-friendly materials in fashion, as demonstrated by Veja's moon rock-inspired sneakers, opens up disruptive opportunities in the sustainable fashion industry. ## Related on Trend Hunter - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Mossy Stone-Mirrored Footwear](https://www.trendhunter.com/trends/bravest-studio.md) - [Sustainable Dad-Style Sneakers](https://www.trendhunter.com/trends/reformation-1.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Beige-Toned Resin-Coated Footwear](https://www.trendhunter.com/trends/custom-desert-trek.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md) - [Earth-Toned Trail Sneakers](https://www.trendhunter.com/trends/xalp-suede-1.md) - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md)