# Collegiate-Inspired Sportswear The Oi Polloi Sportswear Collection is Full of Textured Pieces By Niko Pajkovic | Published 2021-12-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oi-polloi-sportswear References: [hypebeast](https://hypebeast.com/2021/12/oi-polloi-sportswear-co-release-details) & [oipolloi](https://www.oipolloi.com/) Manchester-based fashion label Oi Polloi has announced the launch of Oi Polloi Sportswear Co., a [collegiate-themed sportswear collection](https://www.trendhunter.com/trends/the-campus-collection) with a focus on neutral tones and textured pieces. More specifically, the new collection includes crewneck sweaters, hoodies, t-shirts, sweat pants, shorts, half-zips, all of which are produced in Portugal and are made of a blend of 50% [recycled and 50% organic cotton](https://www.trendhunter.com/trends/craft-sportswear). In addition, the entire collection is offered in a variety of color options include navy, white, 'Ivy Green,' 'Hickory Brown,' and 'Ash Grey Marl.' The release of the Oi Polloi Sportswear Co. comes on the heels of the brand's launch of its Aran Knit capsule and its recent collaboration with [Lyle & Scott](https://www.trendhunter.com/trends/lyle-scott1). The new collection is available to purchase now on the Oi Polloi website. Image Credit: Oi Polloi ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 83% | Activity: 50% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Collegiate-inspired Sportswear:** The trend of incorporating collegiate elements into sportswear can provide opportunities to experiment with unique textures and materials. - **Sustainable Fashion:** The use of recycled and organic cotton in the Oi Polloi Sportswear Co. collection points to a growing trend of sustainability in the fashion industry. - **Direct-to-consumer Retail:** The launch of the new collection on the Oi Polloi website highlights the trend of more brands bypassing traditional retail channels and going directly to consumers. ### Where This Applies - **Fashion:** The fashion industry can capitalize on incorporating collegiate elements and experimenting with sustainable materials to create unique sportswear collections. - **Textile Manufacturing:** Incorporating recycled and organic cotton into production like seen in the Oi Polloi Sportswear Co. collection presents an opportunity for innovation and further research in textile manufacturing. - **E-commerce:** The direct-to-consumer retail trend seen with the launch of the Oi Polloi Sportswear Co. collection emphasizes the growing importance and potential for innovation in the e-commerce industry. ## Related on Trend Hunter - [Heritage Countryside Sportswear](https://www.trendhunter.com/trends/pal-sporting-goods-2.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Elevated Athleisure Pieces](https://www.trendhunter.com/trends/elevated-athleisure.md) - [Golf-Centric Fashionable Collections](https://www.trendhunter.com/trends/gold-capsule.md) - [Neutral Collaborative Streetwear Series](https://www.trendhunter.com/trends/lacoste-and-highsnobiety.md) - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Sporty Heritage Leisurewear](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees.md)