# Festive Digital Video Campaigns The #OhYEAHChristmas Challenge Brings Holiday Cheer for Fans By Amy Duong | Published 2019-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ohyeahchristmas References: [tiktok](https://www.tiktok.com/@koolaidmanofficial?language=en&sec_uid=MS4wLjABAAAArWH2hho7jFu_iwug377MytGTFrLjlJNvzuCvPP31iAwr8FPTY5ePsT56bM_D6kuY&u_code=d965bj3gc1g8mm&utm_campaign=client_share&app=musically&utm_medium=ios&user_id=6755649629414573061&tt_from=sms&utm_source=sms&enter_from=h5_m) & [twitter](https://twitter.com/koolaid?ref_src=twsrc^google|twcamp^serp|twgr^author) The #OhYEAHChristmas campaign brings Lil Jon and [Kool-Aid](https://www.trendhunter.com/trends/hilco-2023-holiday-collection) together once again -- last year, the two created the [holiday song](https://www.trendhunter.com/trends/the-rizzler) 'All I Really Want For Christmas; together. This year, the duo invites fans to head to [TikTok](https://www.trendhunter.com/trends/tenzing-christmas-ad) for a chance to win $10,000 as the holiday season begins. From today until December 12th, fans are encouraged to post a TikTok video using the All I Really Want for Christmas' song. The video must include #OhYEAHChristmas and #Contest in order to enter. On the @KoolAidManOfficial TikTok account, there are instructions on how to enter and some playful videos of the music artist and the KoolAid Man enjoying the holiday season and their song together. Image Credit: Kool-Aid ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Festive User-generated Content Campaigns:** Encouraging customers to create holiday-themed content can drive engagement and increase brand awareness during the holiday season. - **Collaborative Influencer Campaigns:** Partnering with influencers and celebrities can lead to creative and attention-grabbing campaigns that resonate with a wider audience. - **Social Media Contests and Challenges:** Hosting a contest or challenge on social media can create excitement around a brand or product and encourage user participation. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can leverage the holiday season to promote their product and run festive campaigns that engage customers. - **Social Media Industry:** Social media platforms can support brands in running successful campaigns that involve user-generated content and influencer partnerships. - **Entertainment Industry:** Partnering with artists and creating engaging content on digital platforms can drive consumer engagement and increase overall awareness of a brand. ## Related on Trend Hunter - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Interactive Family-Friendly Holiday Campaigns](https://www.trendhunter.com/trends/bolthouse-fresh.md) - [Early Christmas Decoration Contests](https://www.trendhunter.com/trends/early-christmas-decoration.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Remixed Music Soda Commercials](https://www.trendhunter.com/trends/pepsi-max-christmas-refreshed.md) - [Seasonal Soda Ads](https://www.trendhunter.com/trends/olipop-christmas.md) - [Festive Display Contests](https://www.trendhunter.com/trends/truly-keep-it-light-holiday-edition.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md)