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# Impeccably-Timed Photography
'OhMyGod' by Jing Quek is a Series of One-Shot Wonders

By Marissa Brassfield | Published 2009-04-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/ohmygod-by-jing-quek
References: [notcot.org](http://www.notcot.org/post/20683/) & [superhyperreal](http://superhyperreal.com/)

Jing Quek's 'OhMyGod' photo series is a collection of images that showcase the photographer's impeccable sense of timing. Each photo is a perfectly-timed moment, a one-shot art wonder that either exemplifies the aftermath of a big moment--like the women covered in piles of leaves and coins--or the moment itself.

My favorite are the large-scale group shots. They remind me of zany team photos, only far cooler.

**Implications** - With society consumed by a fast-paced lifestyle, taking time to enjoy the small pleasures in life is difficult. Products that give consumers a taste of these minute joys are greatly appreciated for the vast majority of busy individuals. Companies would be wise to create products that give buyers a sense of enjoyment from these areas that many consumers rarely have time to enjoy.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 91% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Perfectly-timed Photography:** Businesses can explore ways to use perfectly-timed photography to capture and promote the small joys in life.
- **One-shot Wonders:** Companies can develop products that offer unique, one-shot experiences for consumers craving moments of delight and surprise.
- **Large-scale Group Shots:** Industries can tap into the trend of large-scale group shots to create innovative team photos and capture memorable moments.

### Who This Affects Most

- **Photography:** Photography companies can experiment with techniques and equipment to achieve perfectly-timed shots that capture unique moments of joy and surprise.
- **Technology:** Technology companies can develop innovative products that use photography to promote small joys and one-shot wonders in daily life.
- **Marketing and Advertising:** Marketing and advertising industries can leverage the trend of perfectly-timed photography and one-shot wonders to create captivating and memorable campaigns.

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