# Free-From Peanut Butter Bars OHi's Refrigerated Superfood Bar Offers a Fresh Take on Health Bars By Laura McQuarrie | Published 2018-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ohi-peanut-butter-bars References: [nosh](https://www.nosh.com/food-wire/2018/ohi-food-co-launches-plant-based-peanut-butter-superfood-bar/) & [ohifoodco](https://www.ohifoodco.com/bars/peanut-butter/) At Natural Products Expo East, OHi Food Co. showcased an all-new [refrigerated superfood snack](https://www.trendhunter.com/trends/refrigerated-protein-bars) in the form of a Peanut Butter bar. The entirely plant-based, gluten-free and grain-free superfood bar is designed to offer a fresh new take on conventional health bars by doing away with chemical additives and preservatives—as such, the premium bars do need to be refrigerated to protect the [clean, nutrient-dense ingredients](https://www.trendhunter.com/trends/clean-protein-bars). In this new OHi product, consumers will find organic peanuts as the first ingredient, followed by others all-organic ingredients like seeds and cacao nibs. OHi founder and CEO Dawn Anderson describes that "the new Peanut Butter variety will be a gateway flavor into our offerings for consumers who are looking for a familiar favorite flavor profile while offering an elevated take on the [peanut butter energy bar](https://www.trendhunter.com/trends/peanut-butter-brownie-protein-bar) by using high-quality whole organic peanuts and unique superfoods." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Refrigerated Superfood Bars:** Refrigerated superfood bars offer a fresh alternative to conventional health bars by using clean, nutrient-dense ingredients. - **Plant-based Snacks:** Plant-based snacks provide a healthier option for consumers by eliminating chemical additives and preservatives. - **Organic Ingredient Movement:** The organic ingredient movement is disrupting the food industry by introducing high-quality, whole organic ingredients in food products. ### Sectors Adopting This - **Health Food Industry:** The health food industry can capitalize on the trend of refrigerated superfood bars to offer innovative snack options. - **Plant-based Food Industry:** The plant-based food industry has the opportunity to develop and market a wider range of snacks that cater to health-conscious consumers. - **Organic Food Industry:** The organic food industry can leverage the demand for organic ingredients to create unique and high-quality food products. ## Related on Trend Hunter - [Refrigerated Oat Bars](https://www.trendhunter.com/trends/refrigerated-oat-bars.md) - [Indulgent Refrigerated Oat Bars](https://www.trendhunter.com/trends/chilled-oat-bars.md) - [Produce-Forward Refrigerated Bars](https://www.trendhunter.com/trends/field-farmer1.md) - [Unbaked Four-Ingredient Snack Bars](https://www.trendhunter.com/trends/eattoheal-real-food-bars.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md) - [Chilled Oat Bars](https://www.trendhunter.com/trends/granola-bar-alternative.md) - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md)