# Field Watch-Inspired Timepieces The Ohayou Timepieces are Ready for Active Lifestyles By Michael Hemsworth | Published 2019-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ohayou-timepieces References: [thegadgetflow](https://thegadgetflow.com/portfolio/versatile-swedish-designed-watch/) & [indiegogo](https://www.indiegogo.com/projects/reviving-the-field-watch-for-the-urban-outdoors?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow&utm_content=GadgetFlow) The Ohayou timepieces are a lineup of accessories for men and women alike that will offer them a way to keep time without detracting from their style preferences. Outfitted with a vulcanized rubber strap, the timepieces feature a polished stainless steel bezel, sapphire glass face and a brushed stainless steel case for a premium aesthetic that won't break the bank. Each of the timepieces feature a Japanese Miyota quartz movement and luminous markers on the watch face to ensure they won't back down after years of use. The Ohayou timepieces feature a 10 ATM waterproof rating and have been elegantly designed with an attention to style to make them suitable for wear when partaking in sports as well as heading to the office. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Field Watch-inspired Accessories:** The trend of field watch-inspired accessories presents an opportunity to offer stylish timepieces that cater to active lifestyles. - **Affordable Premium Aesthetics:** The trend of affordable timepieces with premium aesthetics opens doors for disruptive innovation in the watch industry by combining style and affordability. - **Durability and Functionality:** The trend of durable and functional timepieces creates opportunities to develop innovative designs that can withstand active lifestyles. ### Sectors Adopting This - **Fashion Accessories:** The fashion accessories industry can embrace the trend of field watch-inspired timepieces to cater to customers looking for stylish and functional accessories. - **Watch Manufacturing:** The watch manufacturing industry can tap into the trend of affordable premium aesthetics to create a new market segment for stylish yet affordable timepieces. - **Sports and Outdoor Equipment:** The sports and outdoor equipment industry can leverage the trend of durable and functional timepieces to provide athletes and outdoor enthusiasts with reliable timekeeping solutions. ## Related on Trend Hunter - [Rugged Sea-Hued Timepieces](https://www.trendhunter.com/trends/gshock-oasis-series.md) - [Rock-Textured Field Watches](https://www.trendhunter.com/trends/kiwame-tokyo-iwao-sumi.md) - [Rugged Parisian Timepieces](https://www.trendhunter.com/trends/casio-gshock-x-maison-kitsun.md) - [Playfully Tactical Timepieces](https://www.trendhunter.com/trends/series-1-dual-time-watch.md) - [Accessible Aquatic Diver Timepieces](https://www.trendhunter.com/trends/timex-tiburon-dive-watch.md) - [Minimal Scandinavian Timepieces](https://www.trendhunter.com/trends/montoir-dive-watch.md) - [Sophisticated Automatic Watch Models](https://www.trendhunter.com/trends/dango-automatic-watches.md) - [Affordable Luxurious Patterned Watches](https://www.trendhunter.com/trends/type-10.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md)