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# Sensational Storybook Ads
Oh, the Places You'll Go at Burning Man is Dr. Seuss-Inspired

By Harris Jay Rosenberg Alterman | Published 2012-01-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/oh-the-places-youll-go-at-burning-man
References: [holykaw.alltop](http://holykaw.alltop.com/burning-man-2011-meets-dr-seuss-video) & [burningman](http://www.burningman.com/)

Get an inside look at the bizarre lifestyle of the famous desert festival Burning Man by watching the 'Oh, the Places You’ll Go at Burning Man' promotional video. In this video, the members of the Burning Man community recite the text of Dr.Seuss’ final book to leave you feeling inspired and itching to find out more about the exotic week-long festival.

The Burning Man citizens have a fashion sense that can only be described as abnormal and fantastic, which makes them seem like they would get along with the Whos down in Whoville just fine. The [eccentric artwork](https://www.trendhunter.com/trends/brent-estabrook-debuts-storytime) and lifestyle of the desert extravaganza is colorful and wacky and is something that Dr. Seuss himself could have imagined. The Oh, the Places You’ll Go at Burning Man clip represents ‘Burning Man’ as a magical place one can go to experience a real-life Dr.Seuss extravaganza.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 17% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Dr. Seuss-inspired Events:** Explore opportunities to organize Dr. Seuss-themed events that captivate attendees with the whimsical and imaginative world of his stories.
- **Eccentric Festival Fashion:** Create disruptive fashion brands and products that cater to the demand for unique, colorful, and unconventional festival attire.
- **Artistic Extravaganzas:** Unleash your creativity by organizing and promoting immersive art experiences that transport participants into imaginative and surreal landscapes.

### Industries Being Reshaped

- **Event Planning and Management:** Tap into the growing market for organizing and managing themed events, offering unique and unforgettable experiences.
- **Fashion and Apparel:** Explore innovation in festival fashion by designing and producing avant-garde clothing and accessories for eccentric festival-goers.
- **Art and Entertainment:** Invest in the creation and promotion of interactive art installations and experiences that attract and engage a broad audience.

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