# Angular Brow Gel Sets Benefit's 'Oh My! Eyebrow Cream Gel & Highlighter' Come as a Value Set By Riley von Niessen | Published 2018-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/oh-my References: [sephora](https://www.sephora.com/product/oh-my-bold-angular-eyebrow-cream-gel-highlighter-value-set-P93427867) & [benefitcosmetics](https://www.benefitcosmetics.com/us/en/product/oh-my-bold-angular-brow-styling-set) Those looking to dramatically improve the look of their brows in an efficient and mess-free manner will likely develop an appreciation for the 'Oh My! Eyebrow Cream Gel & Highlighter' value set that [Benefit](https://www.trendhunter.com/trends/benemart) recently launched. The duo is currently available from Benefit's site, as well as retailers like [Sephora](https://www.trendhunter.com/trends/tinted-brow-gel) for just $30 USD, enabling consumers to save on the $46 value when they pick up the pair instead of buying each product individually. In addition, the brow gels come with an angled brush that has a holder built into the lid of the pot, making for easy and concise application anywhere and anytime. Although the brow gel pots come in six different shades, the highlighter that accompanies each one is the same, with the versatile pinky cream shade used to clean up the look of the gel and draw attention to the flawless shape of the brows that it creates. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 13% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Efficient Brow Grooming:** Product sets that offer mess-free and time-saving solution for upgrading the look of one's eyebrows. - **Value Sets & Discounts:** Offering valuable discounts when purchasing complementary products together. - **Versatile Highlighters:** Versatile highlighters that can be used with any shade of brow makeup for a more polished look. ### Where This Applies - **Beauty and Personal Care:** Efficient brow grooming is a disruptive innovation opportunity in the beauty industry, as customers seek ways to upgrade their personal care routine with less time and effort. - **Retail:** Value sets and discounts create an opportunity for retailers to increase sales by offering bundled deals that make it more appealing for customers to purchase complementary products together. - **Cosmetics:** Versatile highlighters present an opportunity for cosmetics companies to create products that can be used beyond a specific makeup shade, thereby offering more value and a broader customer base. ## Related on Trend Hunter - [Volume-Building Brow Gels](https://www.trendhunter.com/trends/tinted-brow-gel.md) - [Nourishing Brow Fixing Gels](https://www.trendhunter.com/trends/brow-fixing-gel.md) - [Beneficial Eyebrow Cosmetics](https://www.trendhunter.com/trends/covergirl-clean-fresh-brow.md) - [High-Performance Eye Brow Gels](https://www.trendhunter.com/trends/brow-laminations.md) - [3-in-1 Brow Enhancers](https://www.trendhunter.com/trends/brow-enhancer.md) - [Brow Styling Gels](https://www.trendhunter.com/trends/mac-cosmetics-pro-locked-brow-gel.md) - [Brow Wax-Gel Hybrids](https://www.trendhunter.com/trends/brow-freeze-gel.md) - [Natural-Looking Eyebrow Gels](https://www.trendhunter.com/trends/eyebrow-gel.md) - [Co-Branded Brow Kits](https://www.trendhunter.com/trends/tweezerman-partnered-with-jones-road.md)