# Gold-Infused Oil Packaging Oh My Gold Olive Oil Branding Takes Inspiration from Gold Bars By Laura McQuarrie | Published 2014-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oh-my-gold References: [thedieline](http://www.thedieline.com/blog/2014/6/3/oh-my-gold) & [gdesignstudio.gr](http://www.gdesignstudio.gr/oh-my-gold-premium-products-with-edible-gold/) 'Oh My Gold' is a premium product line that contains edible flakes of gold. Although this seems fairly decadent, the packaging designed by the Greece-based G Design Studio is quite unpretentious. The premium products include olive oil, jam and honey that are a step up from other ordinary spreads. Aside from containing gold flakes, olive oil is commonly referred to as liquid gold. The [olive oil bottles](https://www.trendhunter.com/trends/dress-drizz) show off the golden color of the olive oil and the boxes that contain the Oh My Gold take their inspiration from [bars of gold](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle). Beyond olive oil, branding for these gold-infused edibles has also been adapted for spreads like [marmalade and honey](https://www.trendhunter.com/trends/mccormick-gourmet-collection). Although these don't have the same brilliant golden hue as olive oil, the golden flakes make the sweet spreads extra decadent. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Packaging:** The Oh My Gold brand showcases a trend in using premium packaging to elevate ordinary food products. - **Gold-infused Products:** The inclusion of gold flakes in various food products reflects a trend in creating luxurious and decadent experiences for consumers. - **Inspired by Precious Metals:** The design inspiration from gold bars demonstrates a trend in leveraging precious metals and their associations to create unique branding opportunities. ### Industries Being Reshaped - **Food Packaging:** The Oh My Gold packaging showcases innovative ways to elevate the visual appeal and perceived value of food products through creative design and materials. - **Gourmet Food:** The inclusion of gold flakes in food products like olive oil, jam, and honey taps into the growing demand for premium and indulgent gourmet food experiences. - **Luxury Branding:** The Oh My Gold brand's use of gold-infused products and premium packaging aligns with the luxury branding industry, offering disruptive innovation opportunities for companies aiming to elevate their brand image. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Gourmet Extra Virgin Olive Oils](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Aluminum Bottled Oils](https://www.trendhunter.com/trends/extra-virgin-olive-oil-bottles.md) - [Canned Cold-Pressed Olive Oils](https://www.trendhunter.com/trends/the-olive-oil-guy.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md)