# Retro-Toned Haircare Spots Shay Mitchell Stars in OGX’s National TV Campaign By Debra John | Published 2025-04-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ogxs-national-tv-campaign References: [ogxbeauty](https://www.ogxbeauty.com/collections/bond-protein-repair) & [instagram](https://www.instagram.com/p/DIJKlHoOOcg/) [OGX’s](https://www.trendhunter.com/trends/ogx-progrowth-peptide) national TV campaign marks the brand’s first-ever commercial debut and features actress and entrepreneur Shay Mitchell in her new role as OGX’s inaugural global brand ambassador. In the campaign’s centerpiece television spot, Mitchell embodies 'The Fixer,' a confident, retro-inspired character determined to solve the mystery of hair damage using OGX’s science-led solutions. The bold, stylized commercial introduces "a fresh brand direction and serves as the focal point of a broader 360-degree initiative aimed at engaging a new generation through innovation, accessibility, and expert-led messaging." As part of the extended campaign, trichologist and digital creator Abbey Yung joins the brand in a social-first series titled #DamageDetected. The content adopts "a detective-style format, blending Mitchell’s storytelling with Yung’s professional expertise to investigate the effects of heat, color, and styling damage." Together, the campaign underscores OGX’s commitment to providing effective, science-based haircare for modern consumers. Image Credit: OGX Haircare ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 86% | Activity: 92% | Freshness: 38% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Science-driven Haircare:** Innovations in science-led haircare formulations offer potential for addressing specific consumer needs related to hair damage and maintenance. - **Retro-inspired Marketing:** Utilizing retro aesthetics in marketing campaigns can engage nostalgic consumers while adding a unique twist to brand storytelling. - **Influencer-led Campaigns:** Collaborating with digital creators and influencers enhances brand reach and credibility by blending expertise with engaging content formats. - **Holistic Hair Health:** The growing focus on comprehensive hair health highlights opportunities for brands to develop solutions that consider internal and external hair factors. ### Who This Affects Most - **Personal Care & Beauty:** The industry continues to evolve with a focus on inclusivity and advanced solutions, making way for innovative beauty brands to capture diverse consumer segments. - **Television & Advertising:** The demand for compelling and visually engaging TV campaigns is creating opportunities for brands to leverage multimedia storytelling to captivate audiences. - **Digital Content Creation:** Growing collaboration between brands and digital creators presents new avenues for content-driven consumer engagement, especially in social-first formats. ## Related on Trend Hunter - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Bond Maintenance Haircare](https://www.trendhunter.com/trends/bond-maintenance-shampoo.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Community-Focused Hairstyling Campaigns](https://www.trendhunter.com/trends/on-your-wavelength.md) - [Seasonal Hair Care Campaigns](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md)