# Trichologist-Developed Haircare OGX ProGrowth + Peptide Advances the Skinification of Hair By Laura McQuarrie | Published 2025-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ogx-progrowth-peptide References: [prnewswire](https://www.prnewswire.com/news-releases/neutrogena-and-ogx-leverage-decades-of-skin-expertise-with-latest-hair-innovations-302613552.html) & [ogxbeauty](http://www.ogxbeauty.com/)  Peptides, long beloved in skincare for their firming and rejuvenating benefits, are now making waves in hair products, like the new OGX ProGrowth + Peptide system. Fueled by a trusted face-grade ingredient, this system recognizes the scalp as an extension of the skin, and supports [visibly thicker, fuller hair](https://www.trendhunter.com/trends/hair-resq-advanced-biotin-collection) by unclogging pores, delivering hydration and treating strands at the root. This trichologist-developed growth repair system begins with a ProGrowth + Peptide Shampoo with [gently exfoliating mandelic acid](https://www.trendhunter.com/trends/peptide-dry-shampoo) to remove daily buildup, and an innovative [ProGrowth + Peptide Serum](https://www.trendhunter.com/trends/rhute) Click Pen for targeted application. The complete OGX ProGrowth + Peptide system, which also includes a new serum mist, is said to deliver up to three times fuller-looking hair when used together. ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 93% | Activity: 92% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Skinification of Haircare:** The integration of skincare ingredients like peptides into haircare reflects a merging of skincare and haircare industries, offering new avenues for multifunctional beauty products. - **Targeted Hair Treatment:** Innovative delivery methods such as serum click pens emphasize the growing consumer demand for precise, targeted solutions in personal care routines. - **Scalp Health Focus:** The emphasis on scalp health through products that treat it as skin highlights an emerging trend towards holistic hair wellness and preventative care. ### Where This Applies - **Haircare:** The haircare industry is evolving with products that incorporate advanced skincare ingredients, opening up new opportunities for differentiated product lines that address both beauty and health. - **Skincare:** With skincare philosophies being applied to haircare, the skincare industry is witnessing an expansion of its influence, potentially creating cross-industry partnerships and novel market niches. - **Beauty Tech:** Advancements in application technology within the beauty tech industry are paving the way for more effective and personalized consumer haircare experiences. ## Related on Trend Hunter - [Prescription Hair Loss Treatments](https://www.trendhunter.com/trends/hair-me.md) - [Skin-Caring Scalp Masks](https://www.trendhunter.com/trends/detox-scalp-mask.md) - [Skin-Caring Appliance Stacks](https://www.trendhunter.com/trends/wellness-tower.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Targeted Body Care Oils](https://www.trendhunter.com/trends/soothing-body-care.md) - [Sensorial Self-Care Collections](https://www.trendhunter.com/trends/bath-and-body-collection.md) - [Skin-Caring Hair Removers](https://www.trendhunter.com/trends/face-depilatory.md) - [Skin-Caring Anti-Dandruff Haircare](https://www.trendhunter.com/trends/symbiose.md) - [Skin-Caring Hair Brands](https://www.trendhunter.com/trends/hair-proud.md)