# Fake Fruit Mash-Up Ads The Ogilvy Brasil Philips Blender Ad Tricks People with Fake New Fruit By M | Published 2013-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ogilvy-brasil References: [psfk](http://www.psfk.com/2013/05/blender-fruit-mashups.html) & [ogilvy.br](http://www.ogilvy.com.br/) An ingeniously funny ad campaign by [Ogilvy Brasil](https://www.trendhunter.com/trends/hiders-keepers) to advertise [Philips](https://www.trendhunter.com/trends/dioriviera-summer)' new Walita Avance blender creatively lures people in with the fake fruit mash-up creations. Gastronomic chef specialist Clecia Ribeiro creatively put together several crossbreeds of fruits to create fake new fruits. She mixed fruit juices, smartly punctured the skins of the food, filled vacuum-sealed bags with the juices and the fruit and vacuumed out the air. The fruit in the bag then soaked up the juice and took on its colors and flavors to create a fake new fruit like the Kiwigerine (an orange kiwi), Pinegrape (a purple pineapple) and the Bananaberry (red banana). While the new fruits aren't really a truly grown species, they do sound and taste remarkably like the fruit mash-up they are, which confused many of the shoppers in the Sao Paulo market featured in the ad campaign. This Ogilvy Brasil is hilariously funny and a great way to promote making new blended fruit concoctions. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Fake Fruit Mash-up:** Creating fake new fruits by crossbreeding and blending different fruit juices and flavors. - **Creative Advertising:** Using clever techniques to lure people in and promote products. - **Blended Fruit Concoctions:** Promoting the mixing and blending of different fruits for unique flavors. ### Where This Applies - **Food and Beverage:** Exploring innovative ways to create and market new fruit products. - **Advertising:** Finding creative ways to capture consumers' attention and promote products. - **Kitchen Appliances:** Developing advanced blenders and appliances for fruit blending and experimentation. ## Related on Trend Hunter - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Juice-Branded Summer Campaigns](https://www.trendhunter.com/trends/never-grow-up-campaign.md) - [Whimsical Snack Machines](https://www.trendhunter.com/trends/jaffa-cakes-installation.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md)