# Dream Printing Printers Ad Agency Ogilvy & Mathers Converts Children's Dreams into Reality By Tiffany | Published 2013-12-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ogilvy-and-mathers References: [designtaxi](http://designtaxi.com/news/362715/This-Dream-Printer-Prints-The-Dreams-Of-Children-To-Life/) & [facebook](https://www.facebook.com/photo.php?v=10152121714937994) In response to a request by a client, Japanese tech company giant Konica Minolta, advertising agency [Ogilvy & Mather](https://www.trendhunter.com/trends/drnjns-dragan) has recently created a 'dream printer' that prints children's dreams out onto a piece of paper. The advertisement takes the slogan, 'Giving Shape to Ideas' in a literal sense, and does exactly that. The event was located at an outdoor park with the intention of getting children to write down their dreams on a piece of paper to feed to the magical printer. As the child feeds the piece of paper into the printing booth, a [caricature artist](https://www.trendhunter.com/trends/creator-odyssey) secretly hidden inside the booth, translates the dreams into cartoon drawings of the children living out the dream. Each child receive a portrait of themselves realizing their ambitions. Some of the children's dreams include being a teacher, a princess and many more. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 21% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Dream Printing:** The trend of printing dreams onto paper to create personalized portraits offers opportunities for innovative marketing campaigns. - **Magical Printing Booths:** The creation of magical printing booths that turn children's dreams into reality provides potential for immersive retail experiences. - **Personalized Art:** The trend of creating personalized portraits from children's dreams opens up new opportunities for art and design businesses. ### Who This Affects Most - **Marketing and Advertising:** The dream printing trend offers opportunities for creative and innovative advertising campaigns that make use of personalization and immersive experiences. - **Retail:** The use of magical printing booths to turn dreams into reality could provide an immersive retail experience that brings customers back time and again. - **Art and Design:** The trend of creating personalized portraits from children's dreams offers opportunities for artists and designers to create unique and inspiring pieces. ## Related on Trend Hunter - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [AI-Powered Glowing Dream Recorders](https://www.trendhunter.com/trends/dream-recorder.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Playful Thermal Printer Cameras](https://www.trendhunter.com/trends/childrens-print-camera.md) - [Dream-Inspired Building Toys](https://www.trendhunter.com/trends/lego-dreamzzz.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md)