# Family Clan Wines Oggau Wine Estate Assigns Names and Faces to Liquor Line By Rachel | Published 2010-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/oggau-wine References: [notcot.org](http://www.notcot.org/post/28476/) & [designyearbook.blogspot](http://designyearbook.blogspot.com/2010/02/gut-oggau-wine-by-jung-von-matt.html) I am admittedly wine inept, so maybe this line of wines by Oggau Wine Estate will help me. The company has assigned appropriate faces to their line of wines. For the younger wines, you see younger faces; for the more mature of the wines, there are more worldly, older faces. The wine faces even have names, so I could ask for my favorite Wiltrude or Timotheus. I love this idea by Oggau Wine Estate. I will no longer be so [wine confused](https://www.trendhunter.com/trends/personalized-wine-recommendation-app), but perhaps a bit more wine drunk. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 23% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Labeling:** The trend of assigning names and faces to wine labels creates a personalized and unique experience for consumers. - **Emotional Branding:** By associating specific faces and names with their wines, Oggau Wine Estate taps into the emotional connection consumers seek when making purchasing decisions. - **Storytelling Packaging:** Using the faces and names on their wine labels, Oggau Wine Estate tells a story and adds an element of intrigue and curiosity to their products. ### Sectors Adopting This - **Wine:** The wine industry can adopt personalized labeling to enhance the customer experience and differentiate their products from competitors. - **Packaging:** The packaging industry can explore storytelling designs and techniques to create unique and captivating labels for various products, including wine. - **Marketing and Advertising:** The marketing and advertising industry can leverage emotional branding strategies to connect with consumers on a deeper level and create memorable experiences. ## Related on Trend Hunter - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Personality-Packed Wines](https://www.trendhunter.com/trends/mullet.md) - [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md) - [Curated European Wine Collections](https://www.trendhunter.com/trends/curated-european-wine.md) - [Subtly Rebranded Wine Ranges](https://www.trendhunter.com/trends/almanac-series.md) - [Parent-Friendly Wines](https://www.trendhunter.com/trends/kidfresh-reserve.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)