# Charitable Smoothie Blends Smashing Pumpkins and Erewhon Launch the Limited OG Goth Smoothie By Amy Duong | Published 2025-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/og-goth-smoothie References: [kerrang](https://www.kerrang.com/the-smashing-pumpkins-billy-corgan-the-og-goth-smoothie-concussion-safety-charity-almond-milk-raw-coconut-yogurt-cacao)  The OG Goth Smoothie unites [Smashing Pumpkins](https://www.trendhunter.com/trends/smashing-pumpkins-bourbon) and [Erewhon](https://www.trendhunter.com/trends/cpfm-smoothie) in a collaboration that bridges nostalgic culture and contemporary wellness. The blend’s deep black hue is achieved through cacao, beet juice, and black sesame butter, creating a visual nod to the band’s moody aesthetic. Avocado, banana, and chia add smoothness and body, while blue spirulina, chlorella, and lion’s mane mushroom infuse the drink with nutrient-rich complexity. More than a novelty, the formulation mirrors the brand’s focus on functional, visually striking wellness products designed for sensory impact. It is priced at $19.79 in reference to the band’s 1996 hit, the smoothie will be available until November 8, with proceeds benefiting the Concussion Legacy Foundation. The collaboration reframes nostalgia as action, turning a symbolic color palette into a meaningful initiative that connects music, memory, and mindful consumption. Image Credit: Erewhon ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 7% | Activity: 10% | Freshness: 53% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Nostalgic Wellness Consumption:** Merging historical cultural elements with modern health trends introduces a compelling narrative that fosters nostalgic connections and promotes mindful consumption. - **Functional Beverage Complexity:** The integration of unique ingredients like lion's mane mushroom and chlorella in beverages highlights a push towards complex, nutrient-dense offerings that appeal to health-conscious consumers. - **Charitable Brand Collaborations:** Partnerships with philanthropic motives enhance brand value by aligning consumer purchases with meaningful social causes, transforming commerce into an act of collective impact. ### Who This Affects Most - **Functional Beverages:** Expanding interest in drinks with health-boosting ingredients offers opportunities for innovation in formulations that cater to specific wellness goals. - **Music Merchandise and Experiences:** Music-related merchandising, blending artists’ motifs with everyday products, opens avenues for emotional engagement and extended fan experiences. - **Philanthropy and Social Enterprise:** Companies integrating charitable initiatives into business models can appeal to ethically driven consumers by offering products that contribute to social causes. ## Related on Trend Hunter - [Coffee Culture Merch Collections](https://www.trendhunter.com/trends/dutch-bros-x-lonely-ghost-collection.md) - [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md) - [Spooky Frothy Drinks](https://www.trendhunter.com/trends/black-cat-frappuccino.md) - [Juicy Soju-Style Cocktails](https://www.trendhunter.com/trends/sojuice.md) - [Canadian-Made Canned Coffees](https://www.trendhunter.com/trends/second-cup-ready-to-drink-lattes.md) - [Fermented Sea Buckthorn Beverages](https://www.trendhunter.com/trends/goodie.md) - [Collectible-Themed Beverage Collaborations](https://www.trendhunter.com/trends/chagee.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Versatile Prepackaged Bone Broths](https://www.trendhunter.com/trends/oxo-bone-broth.md)