# Classic Literary Interpretations These Ofixpres Ads Highlight Le Petit Prince and Moby Dick By Leslie Chen | Published 2011-06-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ofixpres-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/ofixpres_le_petit_prince) & [adsoftheworld](http://adsoftheworld.com/creative/mauricio_rocha) If you're a [literary nut](https://www.trendhunter.com/trends/book-club-collection) and appreciate a good read, then these Ofixpres ads will have you laughing in no time. The images in this campaign feature [classic novels](https://www.trendhunter.com/trends/the-book-of-money) that can appeal to just about any reader. Commissioned by [advertising agency](https://www.trendhunter.com/trends/legitimate-you) Y&R Bogota in Colombia, the Ofixpres ads emphasize the different perceptions of each reader through the use of a highlighter. The image featuring Le Petit Prince illustrates how each reader would accordingly focus on a different aspect of the book; a corny boyfriend would be fixated on the flower and a lumberjack would highlight the trees. You don't necessarily need to have read these books to appreciate these Ofixpres ad campaign. Discussing a novel with anyone will have you realize that everyone has different interpretations and that is exactly what these Ofixpres ads convey. **Implications** - Consumers are drawn to images they can relate to. Making a reference to something familiar is appealing to customers who desire a connection to the purchases they make. Focusing on this need for a deeper relationship could help a company in growing their brand. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Ad Campaigns Based on Classic Novels:** Using classic novels as inspiration for an ad campaign can create interest and appeal for literary enthusiasts. - **Personalized Marketing:** Highlighting how different people interpret and relate to a product can create a personalized connection with customers. - **Emphasizing Consumer Connection:** Highlighting the need for a deeper connection with products can help companies build their brand. ### Industries Being Reshaped - **Advertising and Marketing:** Using classic literature can be a unique and creative approach for advertising agencies. - **Printing and Publishing:** Partnering with companies that sell printing and publishing supplies like Ofixpres can create potential customers within the literary community. - **Retail and Consumer Goods:** Creating a personalized connection with customers can help retailers sell products to a wider audience. ## Related on Trend Hunter - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Storytelling Literary Perfumes](https://www.trendhunter.com/trends/dotto-fragrances-literature-collection.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md)