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# Gorgeous Eco Furniture
Brazil's Oficinaethos Uses Certified and Scrap Wood

By Jessica Marcel | Published 2009-10-24 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/oficinaethos
References: [design-milk](http://design-milk.com/oficinaethos/#more-16592) & [oficinaethos.br](http://www.oficinaethos.com.br/)

For the environmentally conscious, gorgeous furniture like this from Oficinaethos comes with a little guilt. But Oficinaethos, a Brazilian design company, is helping to aleve some guilt for lovers of beautiful furniture.

In addition to using [certified wood](https://www.trendhunter.com/trends/salvage-and-sap) (from forests certified as well managed), Oficinaethos uses wood from demolition sites. These Oficinaethos pieces can be enjoyed and treasured, since you’ll know that they are at least one step in averting deforestation.

**Implications** - As our society continues its rapid progression in the way of environmentally friendly products, it's only a matter of time before products and companies like this are everywhere. Oficinaethos is special for being one of the earliest adapters of [repurposed furniture](https://www.trendhunter.com/trends/formwork-collection), proving to other companies that it *is* possible to sell furniture that is [eco-friendly](https://www.trendhunter.com/trends/rio-pouffe) and make a profit.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 64% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Eco-friendly Furniture:** Companies can adapt to using eco-friendly materials and reduce waste in their manufacturing process.
- **Repurposed Materials:** Creating products from repurposed materials can be a unique selling point.
- **Certified Wood:** Using certified wood can provide assurances to consumers that the products have come from responsibly managed forests.

### Industries Being Reshaped

- **Furniture Manufacturing:** Companies can explore ways to reduce waste and use eco-friendly materials in their manufacturing processes.
- **Sustainable Design:** The trend towards sustainable design can provide opportunities for innovative companies and designers to create beautiful, eco-friendly products.
- **Green Building:** Incorporating eco-friendly furniture and building materials into green building projects can contribute to sustainable development.

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