# Affordable Capsule Collections Off-White's 'FOR ALL' is a Unisex Line of Affordable Goods By Ell Smith | Published 2018-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/offwhites-for-all References: [hypebae](https://hypebae.com/2018/1/off-white-for-all-affordable-capsule-collection) & [off---white](https://www.off---white.com/en/CA) Off-White's 'FOR ALL' line has just been released, offering the consumer an affordable alternative to the brand's traditionally expensive merchandise. Off-White's founder, Virgil Abloh, has been redefining the fashion industry after collaborating with a wide range of brands, like [IKEA](https://www.trendhunter.com/trends/halgatt) and [Nike](https://www.trendhunter.com/trends/nike-and-offwhite). In an effort to strive toward a more accessible brand, Abloh has put together a capsule collection of Off-White's more affordable pieces, including unisex tees and hoodies, among other items. According to Abloh, "“the price tier allows for a new customer to see themselves within the overall concept of the fashion label. [Off-White™](https://www.trendhunter.com/trends/off-white-2) can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Affordable Fashion:** Disruptive innovation opportunity: Develop more affordable clothing lines to cater to a wider range of consumers. - **Unisex Fashion:** Disruptive innovation opportunity: Create more gender-neutral clothing options to meet the demand for inclusivity and diversity in the fashion industry. - **Capsule Collections:** Disruptive innovation opportunity: Design limited-edition collections that offer a curated selection of affordable, on-trend pieces. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Embrace the concept of affordable capsule collections to attract a broader customer base. - **Luxury Fashion:** Disruptive innovation opportunity: Explore ways to make luxury brands more accessible by offering more affordable product lines. - **Streetwear:** Disruptive innovation opportunity: Introduce affordable streetwear collections that bridge the gap between high-end fashion and everyday wear. ## Related on Trend Hunter - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Highly Affordable Fashion Launches](https://www.trendhunter.com/trends/yeezy-supply-1.md) - [Affordable Inclusive Minimal Clothing](https://www.trendhunter.com/trends/adaptive-clothing-1.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Affordable Sub-Brand Gadgets](https://www.trendhunter.com/trends/cmf-by-nothing.md) - [Affordable Designer Apparel](https://www.trendhunter.com/trends/old-navy-x-anna.md) - [Collaborative Retailer Capsules](https://www.trendhunter.com/trends/target-collection.md)