# Highly Anticipated Sneaker Releases The OFF-WHITE x Air Jordan 1s are Rumoured to Drop in 2020 By Kalin Ned | Published 2019-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/offwhite-x-air-jordan References: [hypebeast](https://hypebeast.com/2019/12/off-white-air-jordan-1-canary-yellow-colorway-release-rumor-teaser) & [twitter](https://twitter.com/dropoffwhite?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1209187081223909376&ref_url=https%3A%2F%2Fhypebeast.com%2F2019%2F12%2Foff-white-air-jordan-1-canary-yellow-colorway-release-rumor-teaser) The OFF-WHITE x [Air Jordan 1](https://www.trendhunter.com/trends/cinnabar-colorway) ‘Canary Yellow’ have been a hot topic on the Internet of late. The footwear has achieved a high status in the eyes of sneaker connoisseurs, partly because of their streetwear status – the shoe appeared in Virgil Abloh’s ‘Figure of Speech’ exhibition which was held at MCA Chicago. Naturally, when you elevate a footwear design to the level of an exhibit, consumers will follow suit. The OFF-WHITE x Air Jordan 1 ‘Canary Yellow’ silhouette is quite chic and attention-captivating. While the bright yellow hits produce a cheerful element, the signature OFF-WHITE motifs add a sense of streetwear class. The shoe has been further popularized by skater Erik Arteaga who posted a video of himself on his board with the [OFF-WHITE x Air Jordan 1s](https://www.trendhunter.com/trends/jordan-retro-1-high). For those lusting after this model, “industry rumblings have suggested that [it] is due for a 2020 release.” Image Credit: MCA Chicago ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 85% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Sneaker Culture:** The highly anticipated release of the OFF-WHITE x Air Jordan 1s highlights the continued popularity and influence of sneaker culture. - **Streetwear Fashion:** The OFF-WHITE x Air Jordan 1s' streetwear status and collaboration with a luxury brand exemplify the growing intersection of streetwear fashion and high-end labels. - **Social Media Marketing:** The OFF-WHITE x Air Jordan 1s' viral video featuring skater Erik Arteaga demonstrates the power and influence of social media in promoting and popularizing sneaker releases. ### Where This Applies - **Footwear:** The OFF-WHITE x Air Jordan 1s' unique design and high demand present opportunities for innovation and disruption in the footwear industry. - **Fashion Retail:** The collaboration between OFF-WHITE and Air Jordan highlights the potential for disruptive collaborations and limited-edition releases in the fashion retail industry. - **Social Media Platforms:** The OFF-WHITE x Air Jordan 1s' viral video showcases the potential for social media platforms to become key marketing channels for sneaker and fashion brands. ## Related on Trend Hunter - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Monochromatic Speckled Sneakers](https://www.trendhunter.com/trends/white-cement-colorway.md) - [Aged Vintage High-Top Sneakers](https://www.trendhunter.com/trends/cinnabar-colorway.md) - [Monochromatic Smokey Hi-Cut Sneakers](https://www.trendhunter.com/trends/irregular-shadow.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md) - [Distressed Crackled Leather Sneakers](https://www.trendhunter.com/trends/black-toe-colorway.md)