# Luxe Streetwear-Branded Swimwear The New Off-White Swimwear Collection Boasts Colorful Prints By Riley von Niessen | Published 2018-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/offwhite-swimwear References: [hypebae](https://hypebae.com/2018/7/off-white-swim-mykonos-greece) & [instagram](https://www.instagram.com/off____white/?utm_source=ig_embed) Famed [luxury streetwear label Off-White](https://www.trendhunter.com/trends/unvrs-and-offwhite) is expanding its selection of offerings for the summer with a range of new releases, including an Off-White swimwear collection that's set to launch on July 14th in-stores and online. The collection is officially dubbed 'SWIM,' maintaining the label's love of simplistic branding that makes a statement. A number of different swimwear styles are offered in the collection, including [blue and white bikinis and one-pieces](https://www.trendhunter.com/trends/dandy-del-mar). On the different styles, Off-White's branding is included in small black lettering, along with the word "PATTERN." In addition to the bathing suits themselves, the SWIM collection includes a number of casual beach styles, such as [lightweight linen shirts and shorts](https://www.trendhunter.com/trends/st-regis-x-vilbrequin), as well as a "MYKONOS" hoodie. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Luxe Streetwear-branded Swimwear:** Opportunity for luxury streetwear brands to expand into the swimwear market with branded collections. - **Colorful Prints:** Potential for swimwear brands to incorporate bold and vibrant prints into their collections for added visual appeal. - **Simplistic Branding:** Opportunity for brands to utilize minimalistic and subtle branding on swimwear to create a unique statement. ### Who This Affects Most - **Luxury Streetwear:** Disruptive innovation opportunity for luxury streetwear brands to diversify their offerings by introducing swimwear collections. - **Swimwear:** Potential for swimwear brands to explore collaborations with streetwear labels to create fashionable and branded swimwear options. - **Beachwear Fashion:** Opportunity for casual beachwear brands to incorporate swimwear styles into their collections, offering a complete beach-ready wardrobe. ## Related on Trend Hunter - [Restorative Designer Beach Clubs](https://www.trendhunter.com/trends/ibiza-beach-club.md) - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)