# Obscurly Branded Knit Sneakers These New Off-White Nikes Boast Unique Statement Branding By Riley von Niessen | Published 2018-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/offwhite-nike References: [hypebae](https://hypebae.com/2018/2/virgil-abloh-nike-air-vapormax-flyknit-white) & [nike](http://nike.com/?sdjhfbds) These new Off-White [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) sneakers are an adaption of the latter brand's 'Air VaporMax Flyknit' model, which is known for its breathable knit technology build that has a lightweight and breathable design. The Off-White contributions to the model are made clear throughout, with large black branding complementing the sides of the uppers in modern sans serif lettering. On the outer side of the uppers, the name of the model, "Air," in contained in quotes, a design feature that Off-White often uses. On the inner sides of the uppers, the name of the model and both brands are included, along with the date and place that they were created. So far, a release date hasn't been revealed. Image Credit: Eddie Eng / HYPEBAE ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Branded Knit Sneakers:** Brands are partnering to create limited edition statement shoes with unique branding opportunities. - **Customized Athletic Footwear:** Athletic footwear brands are collaborating with fashion designers to offer customizable designs and unique experiences for consumers. - **Limited Edition Shoe Releases:** Shoe brands are releasing limited edition shoes that incorporate unique designs and hype-driven marketing strategies. ### Who This Affects Most - **Athletic Footwear:** Companies in the athletic footwear industry can partner with fashion brands to release unique, branded shoes that appeal to both athletes and fashion enthusiasts. - **Fashion:** Fashion brands are collaborating with athletic footwear companies to create high-end, stylish versions of popular athletic shoe models. - **Marketing and Advertising:** Marketing and advertising firms can work with athletic footwear and fashion companies to create buzz-worthy campaigns around limited-edition shoe releases. ## Related on Trend Hunter - [Knitted Breathable Dynamic Sneakers](https://www.trendhunter.com/trends/flyknit-venture.md) - [Bulbous Dynamic Knitted Sneakers](https://www.trendhunter.com/trends/air-max-flyknit-venture.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Stealthy Blacked Out Sneakers](https://www.trendhunter.com/trends/air-max-verse.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Kiss-Covered Collaboration Sneakers](https://www.trendhunter.com/trends/vaquera-x-nike-air-max-dn8.md)