# Designer Coloring Pens These Off-White Marker Pens Hope to Inspire Designers to Create By Ell Smith | Published 2018-01-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/offwhite-marker-pens References: [hypebae](https://hypebae.com/2018/1/off-white-virgil-abloh-exclusive-grog-marker-pen-set) & [off---white](https://www.off---white.com/en/GB/men/products/omzg004s18a612128800#image-1) Off-White's founder, Virgil Abloh has had an influential year after collaborating with brands like [Vans](https://www.trendhunter.com/trends/otw-by-vans-line), [Umbra](https://www.trendhunter.com/trends/umbra-buddy) and [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) but more recently, the designer has undertaken an unconventional project after partnering with Gorg, to introduce Off-White marker pens. This product may appeal to the designer seeking inspiration to complete a project, or, for an individual looking to enhance their coloring game. This six-piece set includes black, blue, white, orange, yellow and red, with each color boldly printed on the pen inside of Off-White's signature quotation marks. Although unconventional, this partnership demonstrates that design collaborations are not limited to apparel collections while highlighting the versatility of the Off-White brand. The Off-White marker pens are available online for $142. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 28% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Designer Coloring Pens:** Creating art through designer coloring pens presents a disruptive innovation opportunity for the art supplies industry. - **Design Collaborations:** Expanding design collaborations beyond apparel collections can lead to disruptive innovation opportunities in various industries. - **Enhanced Coloring Experience:** Improving coloring techniques and tools, such as Off-White marker pens, opens up disruptive innovation possibilities within the art and hobby industry. ### Where This Applies - **Art Supplies:** The art supplies industry can tap into the emerging trend of designer coloring pens to offer unique and high-end products. - **Fashion and Design:** The fashion and design industry can explore disruptive innovation opportunities by expanding collaborations into non-traditional product categories like marker pens. - **Hobby and Craft:** The hobby and craft industry can benefit from providing customers with enhanced coloring experiences by offering innovative coloring tools like Off-White marker pens. ## Related on Trend Hunter - [Graffiti-Inspired Marker Sets](https://www.trendhunter.com/trends/graffitiinspired-marker-set.md) - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md) - [Luxurious Sporting Statement Pieces](https://www.trendhunter.com/trends/offwhite-co-wilson.md) - [Co-Branded Paint Markers](https://www.trendhunter.com/trends/paint-marker.md) - [Sculptural Sleek Porcelain Homeware](https://www.trendhunter.com/trends/ginori-1735-2.md) - [Elevated Tonal Home Goods](https://www.trendhunter.com/trends/off-white-2.md) - [Pattern-Drawing Dual-Tip Pens](https://www.trendhunter.com/trends/colored-curve-pens.md) - [Metallic Ink Marker Sets](https://www.trendhunter.com/trends/krink-1.md) - [Fashion House-Created Highlighters](https://www.trendhunter.com/trends/stabilo-boss.md)