# Collaborative 80s-Inspired Sunglasses Off-white and Sunglass Hut Partnered for This Line of Shades By Ell Smith | Published 2018-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/offwhite-and-sunglass-hut References: [hypebae](https://hypebae.com/2018/3/off-white-sunglass-hut-spring-summer-2018-collaboration-sunglasses) & [sunglasshut](http://www.sunglasshut.com/us/sunglasses-trends/off-white-x-sunglass-hut) Off-White and Sunglass Hut are helping consumers achieve their summer-ready looks with a new [collaborative line of shades](https://www.trendhunter.com/trends/rimowa-x-mykita) that are as stylish as they are practical. Perfect for the approaching summer months, this line ranges from [80s-inspired looks](https://www.trendhunter.com/trends/modern-retro-collection) to more contemporary pieces. Standouts from the line include two [circle styles](https://www.trendhunter.com/trends/upside-down-sunglasses), that would appeal to a more audacious fashionita. Another look features a square frame that helps draw attention to one's face. In addition to the gorgeous designs, each pair of sunnies comes equipped with Off-White's iconic cross arrow signature on the lens, making for a stylishly branded wearing experience. Perfect for all seasons, these glasses are sure to turn some heads. The full line arrives on March 20th. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 89% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collaborative Fashion:** Opportunity for more brands to collaborate and create unique and stylish accessories. - **80s-inspired Fashion:** A resurgence of 80s-inspired fashion is an opportunity for designers to create new and nostalgic clothing items. - **Branded Accessories:** Incorporating a brand's iconic logo or signature onto accessories is a disruptive innovation opportunity to create memorable and recognizable products. ### Who This Affects Most - **Fashion:** The fashion industry has the ability to incorporate trends and collaborations to create unique and stylish clothing items and accessories. - **Eyewear:** Innovative designs and materials can elevate the function and style of eyewear beyond practicality. - **Branding and Marketing:** Incorporating a branded signature or logo into products can create a unique selling proposition and memorable experience for customers. ## Related on Trend Hunter - [Laidback Fashion Brand Sunglasses](https://www.trendhunter.com/trends/converse-sunglasses.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md)